Regional Marketing Manager (SMB) - 7 Months Maternity Cover

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Regional Marketing Manager to spearhead SMB marketing efforts focused on the Philippine market. You will create and implement innovative marketing strategies that engage advertisers and drive growth across APAC. If you're passionate about digital marketing and thrive in dynamic environments, apply now to make a real impact.

Qualifications

• 5-8 years of experience in B2B marketing, preferably for SMBs in Philippines.
• Strong knowledge of digital marketing strategies and e-commerce platforms.
• Proven success with project management involving cross-functional teams.

Responsibilities

• Develop marketing strategies for SMBs in the Philippines to drive account growth.
• Execute multi-channel marketing campaigns with cross-functional collaboration.
• Track and evaluate campaign performance for continuous improvement.

Skills

B2B marketing

Digital ads media sales

E-Commerce

Project management

Analytical skills

Creativity

Interpersonal skills

Communication skills

Job description

Location: Changi

We’re looking for a driven and creative Regional Marketing Manager to lead our SMB marketing efforts with a strong focus on the Philippines market. In this role, you’ll be at the forefront of crafting and executing full-funnel marketing strategies that fuel growth, drive advertiser engagement, and support business expansion across APAC. If you thrive in dynamic environments, love building impactful campaigns, and have a passion for digital and e-commerce, this is your opportunity to make a real impact.

Key Responsibilities:

• Develop multi-channel, scalable activation strategy and go-to-market plan to grow the pipeline for small medium businesses in Philippines, driving new cash activated accounts and revenue growth in collaboration with internal and external stakeholders.

• Design, oversee and execute marketing campaign solutions working in close collaboration with cross functional partners incl. Sales, Marketing Solutions, Growth, Product, Vendor, Online Shop and external partners, to drive demand for Company for Business advertising solutions.

• Build or adapt compelling program narratives, content and marketing assets to address unique market needs, including by leveraging market insights to inform content needs, and owning the communication of content strategies and timelines to cross functional partners and stakeholders

• Create and lead full-funnel seasonal and evergreen campaigns (both online and offline), to a variety of audiences (advertisers, agencies, end users), including developing and executing events that align with business objectives and drive business goals

• Develop and execute marketing strategies across various digital platforms.

• Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled to other campaigns, and/or across other APAC regions

• Oversee the execution of campaign and content strategies through the management of third party vendors / agencies.

Requirements:

• 5-8 years of experience in B2B marketing for Small & Medium Businesses industry in Philippines, and ideally with experience working across APAC markets

• Strong knowledge of digital ads media sales and marketing processes, with an understanding of Company's Business advertising solutions as a plus

• Strong knowledge of e-Commerce platforms and marketing processes

• Strong understanding of and proven success in digital marketing strategies, email and messaging marketing tactics, organic and paid media tactics, and lead management

• Experience at a highly dynamic, high-growth tech company or consulting

• Excellent organization and project management skills with the capacity to manage multiple complex projects at once, and a proven track record of building and executing programs with a wide range of cross-functional stakeholders

• Fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change

• Excellent analytical skills and the ability to craft actionable insights from complex data

• Have a commercial mindset with a history of delivering against stretched performance goals

• Ability to identify opportunities, develop project scope and independently lead from ideation to execution

• Creativity and a strong grasp of market trends and consumer behavior to craft strategies that align with business objectives and maximize market impact

• Excellent interpersonal skills, including the ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.

• Excellent communication skills.

Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.

We regret to inform that only shortlisted candidates will be notified.

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PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394•Reg No: R1440784 (Foo May Cheng)