Regional Marketing Manager (Philippines, SMB) - 7mths

PERSOLKELLY SINGAPORE PTE. LTD.; Singapore; On-site; SGD 75,000 - 130,000; Full time

Job summary

A leading company in the advertising sector is looking for a Marketing Strategist based in Singapore to develop and execute multi-channel marketing strategies targeting small and medium businesses. The role requires experience in B2B marketing, strong analytical skills, and a creative mindset to drive growth and revenue. Candidates should be adept at managing multiple projects and possess excellent interpersonal and communication skills.

Qualifications

• 5-8 years of B2B marketing experience, ideally in SMBs and APAC.
• Strong knowledge of digital advertising and media sales.
• Experience in high-growth tech companies or consulting environments.

Responsibilities

• Develop multi-channel activation strategies for businesses in the Philippines.
• Monitor campaign performance and provide optimization reports.
• Lead full-funnel seasonal and evergreen marketing campaigns.

Skills

Digital marketing strategies

Project management skills

Analytical skills

Interpersonal skills

Communication skills

Job description

Responsibilities

• Develop multi-channel, scalable activation strategies and go-to-market plans to grow the pipeline for small and medium businesses in the Philippines, driving new cash-activated accounts and revenue growth in collaboration with internal and external stakeholders.
• Design, oversee, and execute marketing campaign solutions in close collaboration with cross-functional partners including Sales, Marketing Solutions, Growth, Product, Vendors, Online Shops, and external partners to drive demand for company advertising solutions for businesses.
• Create compelling program narratives, content, and marketing assets tailored to market needs, leveraging insights to inform content strategies and timelines communicated to stakeholders.
• Lead full-funnel seasonal and evergreen campaigns (online and offline) targeting diverse audiences such as advertisers, agencies, and end users, including organizing events aligned with business objectives.
• Develop and implement marketing strategies across various digital platforms.
• Monitor and analyze campaign performance, providing reports on optimization opportunities and insights for scaling across campaigns and regions.
• Manage the execution of campaign and content strategies through third-party vendors and agencies.

Requirements:

• 5-8 years of B2B marketing experience for SMB industry in the Philippines, preferably with APAC market exposure.
• Strong knowledge of digital advertising, media sales, and marketing processes; familiarity with company’s advertising solutions is a plus.
• Understanding of e-Commerce platforms and marketing processes.
• Proven success in digital marketing strategies, including email, messaging, organic, and paid media tactics, and lead management.
• Experience in high-growth tech companies or consulting environments.
• Excellent organizational and project management skills, capable of handling multiple complex projects with cross-functional teams.
• Quick learner with good judgment, adaptability, and ability to thrive in ambiguity.
• Strong analytical skills to derive insights from complex data.
• Commercial mindset with a track record of achieving ambitious performance goals.
• Ability to identify opportunities, define project scope, and lead initiatives from ideation to execution.
• Creativity and market trend awareness to craft impactful strategies.
• Excellent interpersonal skills to manage and influence agencies, partners, and remote teams, and engage effectively with management.
• Excellent communication skills.

Interested candidates are invited to submit their CV via the official PERSOLKELLY application platform: https://sg.go.persolkelly.com/job/apply/12901.

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PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394 • Reg. R1770602 (Teng Min Yee)