Regional Marketing Manager (APAC)

KOCH ENGINEERED SOLUTIONS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

A leading company in process and pollution control equipment is seeking a Segment Marketing Manager based in Singapore. This role involves developing and implementing marketing strategies tailored to the Asia-Pacific region, working collaboratively with internal teams, and utilizing data insights for optimizing campaigns. The ideal candidate will have proven experience in marketing, be skilled in analytical thinking, and have a strong ability to collaborate effectively across business units.

Qualifications

• Proven experience building marketing plans with clear roadmaps.
• Experience communicating and collaborating with cross-functional teams.
• Experience using data to turn insights into actionable strategies.

Responsibilities

• Develop and own the marketing strategy for the APAC region.
• Build and maintain relationships with key business stakeholders.
• Utilize insights from data to optimize future marketing efforts.

Skills

Analytical skills

Strategic thinking

Collaboration

Job description

Your Job

The Koch Engineered Solutions (KES) Marketing and Communications team is on the lookout for a Segment Marketing Manager for our Asia-Pacific (APAC) business, based in Singapore. This role is essential for creating and implementing targeted marketing strategies and tactics that effectively reach and resonate with our diverse customer base within the industrial, refining, and petrochemical sectors across the APAC region.

As an integral part of the marketing and communications team, you will act as a partner to the business, understanding the unique challenges and opportunities within the region. Collaborating closely with internal stakeholders and external partners, you will spearhead the development of impactful marketing solutions; challenge conventional approaches; and drive action-oriented, forward-thinking strategies to achieve profitable outcomes.

Our Team

We are an in-house Marketing & Communications capability supporting all KES business units. We contribute to business outcomes through close partnership and collaboration with leadership, product and technology owners, and commercial teams. We leverage the strengths, talents and experience of our team and trusted third-party agencies to design and execute strategic marketing and communications plans.

What You Will Do

• Develop and own the marketing strategy tailored to the APAC region, driving both strategic planning and the execution of all related tactical initiatives across multiple channels.
• Work closely with the commercial, product and technology teams to better support execution of product marketing and sales enablement initiatives.
• Build and maintain relationships with key business and industry stakeholders, enhancing KES businesses' brand presence and influence within APAC.
• Utilize insights from data and analytics to assess campaign performance and make data-driven decisions to optimize future marketing efforts.
• Maintain brand integrity across all marketing initiatives, adapting global strategies to meet regional needs while ensuring consistency with the prominent brands in the region.
• Partner with cross-functional internal capabilities and external third parties to deliver seamless and integrated marketing campaigns, fostering collaboration and unity across the organization.

Who You Are (Basic Qualifications)

• Proven experience building marketing plans that include clear roadmaps & actions, with a focus on segment or product marketing
• Experience using analytical and strategic thinking skills to analyze data and trends to turn business objectives and insights into actionable marketing strategies
• Experience working with third-party creative agencies or freelancers
• Experience communicating and collaborating with cross-functional teams
• Comfortable challenging and working collaboratively with stakeholders and leaders across the business to drive transformation and strategic change

What Will Put You Ahead

• Understanding of the industrial, refining, mass transfer, and/or petrochemical industries
• Experience in B2B marketing
• Global marketing experience

Who We Are
As a Koch company, Koch Engineered Solutions (KES) specializes in process and pollution control equipment and digital technologies to help industries reduce emissions, save energy and get the most from their resources. From pollution control to advanced filtration, we’re focused on providing customers with products and solutions to help them optimize, transform and succeed. Industries we serve include refineries, chemicals, municipalities, pharmaceutical, pulp and paper, food and dairy, utilities and automotive.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophyhelps employees unleash their potential while creating value for themselves and the company.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.