Regional Marketing Manager | 7 Months Contract | Up to $6.9K

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in digital marketing seeks a Marketing Strategist to drive B2B growth in the Philippines. This role involves creating impactful marketing strategies, leading campaigns, and collaborating with diverse stakeholders to enhance the company's advertising solutions across the APAC region. Applicants should have significant experience in digital advertising, strong analytical skills, and excellent project management capabilities.

Qualifications

• 5-8 years of B2B marketing experience for Small & Medium Businesses.
• Proficiency in Tagalog is a plus.
• Strong knowledge of digital advertising and marketing processes.
• Experience with e-Commerce platforms and proven success in digital marketing strategies.

Responsibilities

• Develop scalable activation strategies for small and medium businesses.
• Design and execute marketing campaign solutions collaborating with various stakeholders.
• Monitor campaign performance and optimize opportunities.

Skills

B2B marketing experience

Digital advertising

Project management

Analytical skills

Creativity

Interpersonal skills

Job description

Responsibilities:

• Develop multi-channel, scalable activation strategies and go-to-market plans to grow the pipeline for small and medium businesses in Philippines, driving new cash-activated accounts and revenue growth in collaboration with internal and external stakeholders.
• Design, oversee, and execute marketing campaign solutions in close collaboration with cross-functional partners including Sales, Marketing Solutions, Growth, Product, Vendors, Online Shops, and external partners to drive demand for Company for Business advertising solutions.
• Create compelling program narratives, content, and marketing assets tailored to market needs, leveraging insights to inform content strategies and timelines communicated to stakeholders.
• Lead the development and execution of full-funnel seasonal and evergreen campaigns (online and offline) targeting various audiences such as advertisers, agencies, and end users, including organizing events aligned with business goals.
• Develop and implement marketing strategies across digital platforms.
• Monitor campaign performance, provide reports on optimization opportunities, and share learnings for scaling across other campaigns or APAC regions.
• Manage the execution of campaign and content strategies through third-party vendors and agencies.

Requirements:

• 5-8 years of B2B marketing experience for Small & Medium Businesses in the Philippines, preferably with experience across APAC markets.
• Proficiency in Tagalog is a plus.
• Strong knowledge of digital advertising, media sales, and marketing processes, with an understanding of Company’s Business advertising solutions preferred.
• Experience with e-Commerce platforms and marketing processes.
• Proven success in digital marketing strategies, including email, messaging, organic and paid media, and lead management.
• Experience working in high-growth tech companies or consulting environments.
• Excellent organization and project management skills, capable of handling multiple projects and collaborating with diverse stakeholders.
• Quick learner with good judgment, adaptability, and ability to thrive in ambiguity.
• Strong analytical skills with the ability to derive insights from complex data.
• Commercial mindset with a track record of achieving performance goals.
• Ability to independently lead projects from ideation to execution.
• Creativity and market trend awareness to develop impactful strategies.
• Excellent interpersonal and communication skills, capable of influencing and managing virtual teams and partners.

Interested candidates are encouraged to apply via the official PERSOLKELLY platform. Only shortlisted candidates will be notified. By submitting your CV, you consent to the collection and use of your data in accordance with the Privacy Policy at https://www.persolkelly.com.sg.