Regional Marketing Manager – 13,000 / Central (ID: 673781)

Randstad (Schweiz) AG; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company seeks a Regional Marketing Manager to enhance its Food/FMCG segment. The role involves developing marketing strategies, leading teams, and executing impactful campaigns across the APAC region. Successful candidates will have over 10 years of managerial experience and a strong business acumen.

Qualifications

• At least 10 years of managerial experience in the FMCG industry.
• Proven ability to run revenue-generating campaigns.
• Strong interpersonal capabilities.

Responsibilities

• Develop and implement a marketing plan based on market insights.
• Lead marketing efforts for the Food/FMCG segment.
• Measure and evaluate marketing initiatives for effectiveness.

Skills

Communication Skills

Business Acumen

Team Leadership

Customer-Centric Approach

Job description

Regional Marketing Manager – 13,000 / Central (ID: 673781)

Onsite

Responsibilities:

• Develop and implement a strategically aligned marketing plan grounded in customer and market insights.
• Lead all marketing efforts for the Food / FMCG segment, working closely with the Global Marketing team to ensure alignment.
• Plan and execute impactful digital and traditional marketing campaigns based on deep industry knowledge and market analysis.
• Define strategic priorities for participation in events and exhibitions to maximize brand visibility and ROI.
• Ensure high-quality positioning, messaging, storytelling, and development of marketing assets including online content, sales enablement tools, and collateral tailored to the Food / FMCG sector.
• Drive digital marketing initiatives and lead management processes to support commercial growth.
• Gain in-depth knowledge of customers’ purchasing behaviors and key buying criteria, as well as competitive positioning, to help differentiate company in target markets.
• Collaborate with the EVP and SMD of Food / FMCG on marketing activity and budget planning, serving as a trusted strategic partner in alignment with global marketing strategies.
• Develop and manage internal communications around new product introductions to ensure stakeholder alignment.
• Create and maintain effective commercial tools that support the sales process.
• Plan and lead product launches, coordinating cross-functional teams to ensure seamless execution.
• Continuously measure and evaluate the effectiveness and impact of marketing initiatives, using insights to optimize performance.

Requirements:

• At least 10 years of managerial experience in the FMCG industry
• Strong business acumen with a proven ability to run revenue-generating campaigns.
• Excellent communication skills and a customer-centric approach.
• Demonstrated success in leading and managing teams, with strong interpersonal capabilities.
• Highly process-driven, self-motivated, and results-oriented.
• Willing to travel across the APAC region as required.
  
  

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies . You acknowledge that you have read, understood, and agree with the Privacy Policy.