Regional Marketing Lead — Growth & Partnerships

LotusFlare, Inc.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Nomad eSIM, powered by LotusFlare, is seeking a performance-driven Affiliate & Influencer Marketing Lead to scale affiliate and creator programs across North America, Europe, and Asia-Pacific.

You’ll set the blueprint in the APAC, and scale best practices across Europe and the USA through regional managers. You will be responsible for the strategy, operations, and growth of this acquisition channel, overseeing systems, partnerships, and campaign performance globally.

Qualifications

• 7+ years in marketing, GTM or regional roles.
• Full-funnel marketing experience across brand, acquisition, lifecycle.
• Strong ability to work with external partners and agencies.

Responsibilities

• Own the regional marketing strategy and execution, aligning with global goals.
• Act as the local GTM lead for launches, market entries, and high-impact campaigns; localize across channels.
• Build and manage relationships with local agencies, creators, affiliates, and media partners.
• Optimize regional funnels with support from global teams; share market insights for positioning.
• Hire, lead, and mentor regional contractors or future team members.

Skills

GTM marketing

Full-funnel marketing

Local market knowledge

Partner management

Data-driven

Entrepreneurial

Job description

Nomad eSIM, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology. We're looking for a performance-driven Affiliate & Influencer Marketing Lead to scale our affiliate and creator programs across North America, Europe, and Asia-Pacific.

You’ll set the blueprint in the APAC, and scale best practices across Europe and the USA through regional managers. You will be responsible for the strategy, operations, and growth of this acquisition channel, overseeing systems, partnerships, and campaign performance globally. This role sits at the heart of Nomad’s acquisition engine, blending brand, data, and partnerships.

Job Responsibility

• Own the regional marketing strategy and execution, aligning with global brand and business goals

• Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns Localize and activate across brand, digital, partnerships, PR, events, and influencers

• Build and manage relationships with local agencies, creators, affiliates, and media partners

• Optimize regional acquisition and retention funnels with support from global growth and product teams Gather and share market and consumer insights to shape global positioning and campaign planning Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes

• Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

Job Requirements

• At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles Strong cross-functional collaborator, able to bridge regional execution with global priorities

• Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle

• Deep understanding of local culture, platforms, media, and consumer behavior

• Proven ability to manage external partners including agencies and influencer networks

• Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions

• Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action

Bonus Points For

• Experience launching or scaling consumer tech, travel, or telco products in the region

• Familiarity with both B2C and B2B2C marketing motions

• Prior work experience in a global org or matrixed team structure

• Some knowledge of eSIMs, mobile connectivity, or telecom industries

• Fluency in a regional language beyond English

Why Join Us

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad eSIM provides affordable, seamless eSIM access in 200+ destinations worldwide.

As part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier communications service providers (CSPs) like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator® (DNO™) Cloud platform empowers CSPs to efficiently monetize their network assets.

With headquarters in Silicon Valley and offices across Europe and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.


Website:https://www.getnomad.app/
LinkedIn: https://www.linkedin.com/company/realnomadtravel/
Instagram: https://www.instagram.com/mynomadesim/
X: https://x.com/realnomadtravel