Regional Marketing Lead, Electronics Brand

Randstad Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Randstad Singapore is seeking a Regional Marketing Assistant Manager for an Electronics Brand to lead regional marketing initiatives and team efforts across Southeast Asia. The role emphasizes multi-market campaigns, POSM exposure, and close collaboration with management to drive growth.

You will oversee campaigns, events, and vendor partnerships while coordinating with regional teams to ensure consistent branding and effective measurement of KPIs across channels.

Qualifications

• Degree in Marketing, Communications, or a relevant business discipline.
• At least 8 years experience in REGIONAL marketing execution, including hands-on team leadership for a B2C/Retail brand.
• Exposure to point of sales materials (POSM) in retail stores is essential.
• Proven track record managing multi-market campaigns, event logistics, and vendor partnerships.
• Strategic project management capabilities with excellent stakeholder communication skills.
• Strong problem-solving aptitude with a proactive approach to managing complex timelines.

Responsibilities

• Drive regional integrated marketing initiatives, content strategy, and brand visibility across digital and traditional channels.
• Lead multi-channel campaign strategies and regional product rollouts to boost audience engagement and pipeline growth.
• Oversee and strategise the brand's creative marketing functions, which includes campaigns (offline and online), marketing collaterals and showcases (both B2C and B2B).
• Direct and develop a regional team of marketing communications and digital media specialists to drive performance.
• Oversee campaign content creation, event planning, and regional branding consistency across all touchpoints.
• Manage regional agency vendors, expenditure budgets, and campaign implementation timelines.
• Analyze campaign KPIs to evaluate performance and align tactics with regional brand goals.

Skills

Regional marketing

Team leadership

Stakeholder management

POSM experience

Campaign management

Education

Bachelor's in Marketing/Communications

Tools

Google Analytics

CRM systems

Job description

Randstad Singapore is seeking a Regional Marketing Assistant Manager for an Electronics Brand to lead regional marketing initiatives and team efforts across Southeast Asia. The role emphasizes multi-market campaigns, POSM exposure, and close collaboration with management to drive growth.

You will oversee campaigns, events, and vendor partnerships while coordinating with regional teams to ensure consistent branding and effective measurement of KPIs across channels.