Regional Marketing Lead

Borr Drilling; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A mobile connectivity provider in Singapore is seeking a Regional Marketing Specialist to spearhead marketing strategies in the Asia-Pacific region. This role focuses on launching campaigns, managing local partnerships, and aligning with global brand goals. Ideal candidates will have over 7 years in marketing, strong collaborative skills, and an entrepreneurial spirit. Join us in redefining how millions connect globally.

Qualifications

• At least 7 years of experience in marketing, ideally in GTM or integrated marketing roles.
• Strong cross-functional collaborator.
• Experienced in full-funnel marketing from brand to acquisition.

Responsibilities

• Own the regional marketing strategy and execution aligned with global goals.
• Lead product launches and high-impact campaigns.
• Build relationships with local agencies and media partners.

Skills

Cross-functional collaboration

Full-funnel marketing

Understanding of local culture

Managing external partners

Data-informed decision making

Entrepreneurial spirit

Job description

Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.

We’re hiring a Regional Marketing Specialist to support the growth and execution of our go-to-market strategy in Asia-Pacific as part of our international expansion. Reporting to the Regional Marketing Lead, you’ll play a hands-on role in launching campaigns, executing local activations, managing partners, and supporting Nomad’s marketing presence across the region.

The ideal candidate is organized, execution-focused, culturally attuned to the region, and ready to roll up their sleeves in a fast-paced, startup-like environment. You’ll collaborate closely with both global and local teams across brand, performance, product, and partnerships

Job Responsibility

• Own the regional marketing strategy and execution, aligning with global brand and business goals
• Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns Localize and activate across brand, digital, partnerships, PR, events, and influencers
• Build and manage relationships with local agencies, creators, affiliates, and media partners
• Optimize regional acquisition and retention funnels with support from global growth and product teams Gather and share market and consumer insights to shape global positioning and campaign planning Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
• Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

Requirements

• At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles Strong cross-functional collaborator, able to bridge regional execution with global priorities
• Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
• Deep understanding of local culture, platforms, media, and consumer behavior
• Proven ability to manage external partners including agencies and influencer networks
• Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
• Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action

Bonus Points For

• Experience launching or scaling consumer tech, travel, or telco products in the region
• Familiarity with both B2C and B2B2C marketing motions
• Prior work experience in a global org or matrixed team structure
• Some knowledge of eSIMs, mobile connectivity, or telecom industries
• Fluency in a regional language beyond English

About us:

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.

As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale. With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team.

This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world

• Website: www.lotusflare.com
• LinkedIn: https://www.linkedin.com/company/lotusflare
• Instagram: https://www.instagram.com/lifeatlotusflare/
• Twitter: https://twitter.com/lotus_flare

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