Regional Home Appliance Product Manager

Samsung Asia Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Asia Pte Ltd is seeking a Regional Product Manager for Home Appliances CoE to oversee product and business management across Southeast Asia and Oceania. The role involves leveraging market, consumer, and channel insights to identify growth opportunities, develop product and channel strategies, and support new product launches.

You will collaborate with RHQ and subsidiary teams to analyze performance and drive execution across markets to boost revenue, profitability, market share, and

Qualifications

• Strong understanding of Home Appliances industry and market dynamics.
• Experience in Product Management or related commercial function.
• Experience with Samsung’s local Product Management operations preferred.
• Ability to translate market insights into actionable recommendations.
• Results-oriented with a strong focus on business outcomes.
• Adaptive and agile in a dynamic environment.
• Experience using AI tools for business analysis or productivity is a plus.

Responsibilities

• Analyze markets, consumer insights, and channel data to identify growth opportunities.
• Support product portfolio and channel strategy development to meet business objectives.
• Develop holistic local product launch plans and define GTM elements.
• Create reports for regional and subsidiary management and align priorities across teams.

Skills

Analytical thinking

Interpersonal communication

Agile / adaptable

Strategic & tactical planning

Career growth mindset

AI tools for analysis

Tools

None

Job description

Overview:

As a Regional Product Manager for Home Appliances CoE, you will support product and business management across allocated Southeast Asia & Oceania (SEAO) markets. You will leverage market, consumer, channel, and business insights to identify growth opportunities, develop product and channel strategies, and support new product launches.

Working closely with RHQ and subsidiary teams, you will analyse business performance, support portfolio and channel decisions, and drive effective execution across markets to contribute to revenue, profitability, market share, and operational performance.

Responsibilities:

Market & Business Analysis

• Develop a strong understanding of allocated markets through business data, consumer and channel insights, market research, and engagement with local teams.
• Analyse regular P&L and business performance reports to identify growth opportunities and key business insights, leveraging AI tools where relevant.
• Analyse key business performance indicators including revenue, profit, market share, portfolio mix, forecast accuracy, inventory targets, and aging inventory.

Product & Channel Strategy

• Support the development of the right product portfolio and channel strategy to achieve business objectives.
• Analyse company, competitor, and market dynamics to support product specifications and positioning.
• Identify relevant consumer insights and translate them into compelling product USPs.

Product Launch & Execution

• Drive the development of holistic local product launch plans, including target setting across key go-to-market (GTM) elements.
• Develop initial channel distribution plans across B2B, Online, Offline, Distributors, Operators, and other relevant channels.
• Define and monitor execution KPIs, such as display share, to support effective launch execution.

Reporting & Stakeholder Partnership

• Prepare relevant and effective reports and presentations for regional management, subsidiary management, and working teams, adapting communication to different audiences.
• Partner closely with RHQ cross-functional teams and subsidiary teams to align priorities and deliver business objectives.
• Identify and synthesize best practices and key business drivers across markets, and support their adoption by subsidiaries.

Experience, Skills & Qualifications Required:

• Strong understanding of the Home Appliances industry and market dynamics.
• Demonstrated years of experience within Product Management or a related commercial function.
• Strong Product Management experience, experience in Samsung’s local Product Management operations is preferred.
• Strong analytical and structured thinking skills, with the ability to translate business data and market insights into actionable recommendations.
• Results-oriented and disciplined, with a strong focus on delivering business outcomes.
• Agile and adaptable, with a can-do attitude in a dynamic business environment.
• Strong interpersonal and communication skills, with the ability to communicate effectively upwards, across teams, and with local stakeholders.
• Ability to balance strategic and tactical priorities.
• Demonstrated motivation for career growth and development.
• Experience using AI tools for business analysis or productivity would be an advantage.