Regional Enrichment Director

COGNITA ASIA HOLDINGS PTE. LTD.; Singapore; Hybrid; SGD 125,000 - 150,000; Full time

Job summary

A leading education provider in Singapore is seeking an experienced Director to develop and lead its Enrichment portfolio. This role involves defining the strategic vision, designing high-quality programs across multiple schools, and managing partnerships to enhance student learning and community engagement. The ideal candidate has over 10 years in senior leadership roles within education, proven product launch experience, and strong strategic capabilities. The position offers a hybrid work environment and competitive benefits.

Benefits

20 days annual leave

Medical insurance cover

Hybrid work environment

Qualifications

• 10+ years in a senior leadership role in education or related sector.
• Experience in launching and scaling educational products.
• Familiarity with K–12 international school environments.

Responsibilities

• Define and implement strategic vision for enrichment portfolio.
• Design and oversee a variety of enrichment offerings.
• Manage business development and partnerships for revenue growth.

Skills

Strategic thinking

Entrepreneurial mindset

Project management

Interpersonal skills

Communication skills

Education

Bachelor’s degree in Marketing or Education

Job description

About Cognita Asia

Cognita Asia currentlyoperates11schools in 5 countries, with more than 16,000 students. While our schools are part of a Group, they are unique in many ways. In Cognita Asia, we have a robust regional team that supports our schools. The team is based in Singapore and provides centralized support across various functions. We are looking for dynamic individuals who thrive in a collaborative and inclusive environment.

About the Role

We are seeking an entrepreneurial and strategic leader to develop and lead Cognita’s Enrichment portfolio of educational experiences beyond the classroom. This role will design and execute a high-impact, multi-market strategy to deliver enrichment programs, tuition, extracurricular activities, and family learning across our network of international schools in Asia. The Director will build the business from the ground up—leveraging on successful existing enrichment offers and holiday camps managed within/by Cognita, launch a few new pilots across Asia and expanding across the region—with the aim of enhancing student learning, fostering community engagement, and increasing the differentiating value of being part of the Cognita network.

Responsibilities

Strategy & Vision

• Define and implement the strategic vision for Cognita’s Enrichment portfolio across Cognita Asia’s K-12 schools.
• Develop a scalable business model that complements each school’s academic and extracurricular strengths.
• Establish a distinctive brand aligned with Cognita’s values of academic excellence, wellbeing, and global citizenship.

Program Development & Operations

• Design and oversee a portfolio of enrichment offerings, including:
• Holiday camps (e.g., Camp Asia)
• Academic tuition / extended learning / enrichment programs (after‑school, weekend)
• Sports Coaching (after school, weekend)
• Elite sporting programs
• Extracurricular programs
• Parent education and language learning (where feasible)
• Ensure programs are high quality, inclusive, curriculum‑aligned, and sustainable.
• Build operational infrastructure and protocols for safety, quality assurance, scheduling, and facility usage.

Business Development & Partnerships

• Identify and manage relationships with expert educators, enrichment providers, and activity partners.
• Collaborate with school leadership teams to tailor offerings to local contexts while maintaining regional consistency.
• Leverage internal and external capabilities to enhance delivery and scalability.
• Drive revenue growth through strategic partnerships and market expansion, with full accountability for theP&L of the enrichment business vertical across Asia.

Marketing & Engagement

• Partner with school/country/regional Marketing & Admissions teams to drive awareness, enrolment, and brand alignment.
• Develop targeted communications strategies to reach families with compelling, relevant offers.
• Monitor parent satisfaction and feedback to continuously improve the experience.

Team Leadership

• Recruit, build and lead a high‑performing team responsible for regional and local delivery.
• Unleash the talent in each team member by providing direction, support, empowerment and mentorship.
• Drive a culture of cross‑function/school/country collaboration where the team exemplifies the power of aiming for and delivering on common goals through co‑creation and continuous alignment.
• Lead by example to create a value‑based culture in line with the company’s values.

Governance

• Establish performance KPIs and reporting systems
• Perform regular analytics to analyse risks and opportunities in pipeline management, capacity, unmet demand, additional revenue
• Collaborate with school leadership and regional support functions to ensure alignment with school priorities
• Oversee financial planning, budgeting, and cost control to ensure sustainable operations and profitability

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Child Protection Officer/Designated Safeguarding Lead or to the Head or indeed to the Regional CEO so that a referral can be made accordingly to the relevant third party services.

Position Requirements

• 10+ years in a senior leadership role in education, enrichment, camps, EdTech, or a related service sector
• Proven experience in launching and scaling educational products or services
• Familiarity with K–12 international school environments, ideally in Asia
• Experience managing multi‑market operations and diverse stakeholder groups
• Strong strategic thinking and business planning capabilities
• Entrepreneurial mindset with ability to work independently and lead innovation
• Excellent project and program management skills
• Outstanding interpersonal and communication skills
• Data‑informed, results‑driven approach
• Passion for education, learning, and student development
• High integrity and strong alignment with Cognita’s purpose and values
• Collaborative leadership style with strong relationship‑building ability
• Culturally sensitive and adaptable across diverse school communities

Qualifications

• Bachelor’s degree in Marketing, Communications, Education, or a related field.
• Minimum 10 years of experience in customer experience, or marketing roles.
• Experience in international or multicultural environments preferred.
• Excellent communication skills in English; proficiency in an Asian language is a plus.

Contacts

• Internal stakeholders within Cognita Asia regional office
• Sales and Marketing teams in Asia schools and other school leadership teams
• External parties, consultants and specialists.

Working Conditions

• Based within the Regional office in Singapore or any of the Asia schools
• Extended working hours to meet deadlines / regional or global meetings as required
• Ability to travel to schools as needed
• 20 days annual leave
• Medical insurance cover
• Hybrid work environment

For interested applicants, please submit your applications via the following link: https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/1447?c=cognitapeople&sq=req1447&source=MyCareersFuture