Regional Digital Director

OMD SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading global media network is seeking a Regional Digital Director in Singapore. This role demands expertise in digital strategy and hands-on experience in digital marketing across SEA markets. Candidates should possess strong analytical skills, a client-focused approach, and a background in digital performance media. The successful candidate will lead planning and activation, ensuring robust execution and collaboration with multiple stakeholders, all while being passionate about innovations in the digital landscape.

Qualifications

• 10+ years of experience in digital marketing or strategic marketing consulting.
• Hands-on experience with activation across digital platforms.
• Strong client-facing communication and presentation skills.

Responsibilities

• Account stewardship and team management for SEA markets.
• Responsible for digital strategy, planning, and execution.
• Lead data analysis, success metrics, and innovations in digital marketing.

Skills

Digital marketing

Strategic marketing consulting

Client communication

Data analysis

Project management

Tools

Google Ads

Meta

TikTok

Microsoft Ads

Adobe Analytics

Google Analytics

DV360

Job description

As a leading global media network, with data at the core, Omnicom Media Group (“OMG”) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are comprised of full-service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.

OMG is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.

Scope of the role:

As a Regional Digital Director, you are expected to serve as a digital leader for SEA markets which will require you to have strong strategic knowledge on digital platforms and hands on experience of digital planning and execution.

The role requires you to:

• Overall account stewardship and team management
• Responsible for the accounts digital strategy and approach
• Accountable for flawless planning and activation
• Expert knowledge on all digital buys especially performance media
• Effectively communicate and collaborate with multiple stakeholders
• Lead measurement, success metrics and learning agenda
• Lead data analysis and storytelling
• Drive innovations and initiatives from media partners
• Have strong numerical ability
• Use excel to make sense of data and create client facing reports – SEM, Shopping Ads, Social, Programmatic, Video, Display
• Finance stewardship i.e. ensuring all plans are billed promptly and accurately

Required Skills or Attributes:

• 10+ years of experience in digital marketing or strategic marketing consulting.
• Hands on experience with activation across digital platforms i.e. Google Ads, TikTok, X, Meta, DV360, Microsoft Ads
• Google Analytics/Adobe Analytics experience is good to have
• Strong passion for and knowledge of digital marketing
• Strong familiarity with digital metrics
• In-depth knowledge of integrated marketing ad digital disciplines i.e. audience targeting, analytics
• Strong client facing communication and presentation skills and inter-agency relations skills
• Team player with the confidence and integrity to earn client and internal team confidence quickly
• Strong attention to detail is required
• Can work independently with self-learning attitude
• Demonstrate critical thinking, problem solving abilities and time management skills
• Able to articulate and communicate clearly and persuasively
• Effective under pressure, high energy, and a collaborator
• Flexibility to work long hours and odd timings