Regional Digital Commerce Head

Samsung Asia Pte. Ltd.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Samsung Electronics is seeking a Regional Digital Commerce Head to formulate and spearhead regional sales campaigns for partner events across Southeast Asia and Oceania. You will manage end-to-end campaigns, coordinate with regional platform partners, and ensure alignment with HQ and local subsidiaries.

You will lead strategy for online platforms, drive sales growth, monitor KPIs, and deliver regular performance reports.

Qualifications

• 8+ years of experience in digital commerce, e-commerce, digital marketing or consumer business.
• Strong knowledge of e-commerce platforms, marketplaces, and online channel strategy.
• Strong commercial acumen with experience managing sales targets, KPIs, budgets, and business performance.
• Excellent communication and stakeholder management skills with platform partners, regional teams and subsidiaries.
• Highly adaptable and collaborative, able to work across cross-functional teams and external partners.
• Strong project management, execution, and ability to deliver measurable results.

Responsibilities

• Lead regional Digital Commerce part (Online platform business) in Online Business Group to grow and drive sales through strategic initiatives.
• Demonstrate thought leadership in ecommerce landscape, building strategic plans with goals, execution, and metrics.
• Lead discussions with regional platform partners (Shopee, Lazada, TikTok, etc.) on initiatives and campaigns for Samsung performance online and offline.
• Collaborate with HQ, Product BU, Performance Marketing, PR, Corporate Marketing, and sales subsidiaries across Southeast Asia and Oceania to secure support and investments.
• Coordinate regular/ad-hoc meetings with partners to maintain best collaboration between Samsung and partners.
• Conduct periodic business reviews with local subsidiaries and follow-up actions to improve performance.
• Align with regional partners and Local Sales subsidiary to set sales targets, KPIs for campaigns and new initiatives.
• Liaise with internal stakeholders to ensure integration into overall campaign plans.
• Deliver interim and final reports on overall performance of local subsidiaries and platform partners.
• Perform other duties as assigned by management.

Skills

Digital Commerce

E-commerce

Online Marketing

Stakeholder Mgmt

Education

Bachelor's degree

Job description

Position Summary

As the Regional Digital Commerce Head, you will be responsible of formulating and spearheading regional sales campaigns for partner events within the region. This includes full management of the procedure, implementation, tracking and measurement of campaigns to ensure success. The role also requires regular interface with regional platform partners to maintain the business affiliation.

Role and Responsibilities

• Lead regional Digital Commerce part (Pure player / Online platform business) in Online business group to grow and drive sales through definition of strategic initiatives
• Demonstrate deep understanding of and thought leadership in ecommerce landscape, business management, product & online channel strategy to build strategic plans, including key strategic initiatives & operating plans with clear goals, execution plan and metrics, to drive Digital platform business
• Lead discussion with regional platform partners (Shopee, Lazada, Tiktok, etc including local Pureplayer platform) on various initiatives including regular campaign and/or special projects for Samsung performance for both online and offline
• Collaborate and work with internal stakeholders (HQ, Product Business unit, Peformance marketing both regional and global, PR, Corporate Marketing, etc) and sales subsidiaries across Southeast Asia and Oceania to secure support, commitment and investment to plans / initiatives
• Work in collaboration with Partners in both regular/ad-hoc basis discussions and lead Top-to-Top, Yearly, Quarterly, Monthly or irregular meetings in order to continue best collaboration between Samsung and partners.
• Have periodic business review and check status/plan with local sales subsidiaries including follow-up actions to improve the business.
• Discussion and alignment with regional platform partners and Local Sales subsidiary in order to set up sales target, KPIs for campaigns and projects and new initiatives.
• Liaise with other internal stakeholders (Regional Performance Marketing, PR, Corporate Marketing) to ensure integration into overall campaign plan.
• Deliver interim and final reports on Overall performance of Local subsidiaries and Platform Performs
• Perform other duties as assigned by management /direct supervisor

Skills and Qualifications

• Bachelor's Degree with 8+ years of relevant experience in digital commerce, e-commerce, digital marketing, or consumer business, preferably within a multinational or consumer-facing organization.
• Strong knowledge and hands-on experience in e-commerce platforms, marketplaces, and online channel strategy.
• Strong commercial acumen, with experience managing sales targets, KPIs, budgets, and business performance.
• Excellent communication and stakeholder management skills, with the ability to build strong relationships with platform partners, regional teams, and local subsidiaries.
• Highly adaptable and comfortable navigating changing market dynamics, business priorities, and management direction.
• Mature, collaborative, and able to work effectively across cross-functional teams and external partners.
• Strong project management, execution, and follow-through skills, with the ability to manage multiple initiatives and deliver measurable results.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world's leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).