Regional Copywriter & Brand Voice Lead

CHEIL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 61,000 - 84,000; Full time

Job summary

Cheil Singapore Pte. Ltd. is seeking a Senior Copywriter to craft social and digital brand communications and drive regional content excellence across markets.

The ideal candidate translates marketing objectives into engaging consumer messages and develops regional Tone & Manner guidelines. The role requires creating master messaging, copy frameworks, and ensuring consistency across markets, with strong editing and copywriting skills.

Qualifications

• 5+ years of social, digital or integrated advertising experience.
• Ability to write in various tones of voice and adapt messaging.
• Strong copywriting and editing skills with attention to grammar.
• Diploma or Bachelor’s degree in relevant field.

Responsibilities

• Develop Regional Tone & Manner guidelines and master copy for RHQ-led campaigns.
• Establish key messages, headlines, taglines, and copy frameworks.
• Create compelling copy for social and digital content across platforms.
• Provide creative guidance to Production Center for platform/local variations.
• Review and ensure quality and consistency of key copy across markets.
• Translate marketing strategies into clear, consumer-friendly messages.
• Prepare and present creative concepts and copy proposals to stakeholders.

Skills

Copywriting

Social media copy

Tone of voice adaptation

Editing and grammar

Stakeholder communication

Education

Diploma/Bachelor’s degree in Communications/Advertising/Language & Literature or Arts

Job description

Cheil Singapore Pte. Ltd. is seeking a Senior Copywriter to craft social and digital brand communications and drive regional content excellence across markets.

The ideal candidate translates marketing objectives into engaging consumer messages and develops regional Tone & Manner guidelines. The role requires creating master messaging, copy frameworks, and ensuring consistency across markets, with strong editing and copywriting skills.