Regional Consumer Insights Lead AI-Driven Strategy

Samsung Asia Pte Ltd; Singapore; On-site; SGD 200,000 - 260,000; Full time

Job summary

Samsung Asia Pte Ltd. seeks a Regional Manager, Consumer and Market Insights (CMI) to drive strategic consumer and market insights that shape business growth.

You will optimize research processes with AI tools and embed insights into regional strategies through close collaboration with country, global CMI, marketing, and product teams. You will lead end-to-end research, translate complex data into compelling narratives, and influence decision-making with actionable plans across GTM launches and

Qualifications

• Minimum 10 years of professional experience in an insights role, with at least 5 years in a leadership position.
• Degree in Economics, Marketing, Business Administration, Communications or Statistics; Master’s preferred.
• Experience in consumer electronics/technology is a plus.

Responsibilities

• Lead strategic research & insight leadership for GTM to deepen consumer and market understanding.
• Partner with marketing and product teams to design and execute strategic research projects and translate data into actionable insights.
• Lead regional social listening and analytics programs and extract insights to support marketing initiatives and product launches.
• Leverage AI tools to optimize research processes, improve efficiency, and standardize CMI capabilities across the region.
• Build partnerships with stakeholders to embed insights into business strategies and lead end-to-end research projects.

Skills

Analytical thinking

Storytelling

AI-driven research

Market research methods

Leadership

Stakeholder management

Education

Degree (First Class Honours/Second Upper) or Master’s in Economics, Marketing, MBA, Communications or Statistics

Job description

Samsung Asia Pte Ltd. seeks a Regional Manager, Consumer and Market Insights (CMI) to drive strategic consumer and market insights that shape business growth.

You will optimize research processes with AI tools and embed insights into regional strategies through close collaboration with country, global CMI, marketing, and product teams. You will lead end-to-end research, translate complex data into compelling narratives, and influence decision-making with actionable plans across GTM launches and