Regional Client Activation & Performance Assistant Manager (1 year contract)

Richemont; Singapore; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player seeks a Regional Client Activation & Performance Assistant Manager to enhance client engagement through innovative multi-channel campaigns. This role is pivotal in driving operational excellence and strategic client initiatives. You'll collaborate with diverse teams, manage external agencies, and leverage data analytics to refine activation strategies. Join a luxury brand that values creativity and excellence, and be part of a collaborative environment that empowers you to make a significant impact in the world of high-end retail.

Benefits

Comprehensive onboarding programs

Hands-on training

Guidance from diverse teams

Opportunities for personal growth

Qualifications

• 5 years' experience in CRM or Client Activation in a B2C role.
• Knowledge of Salesforce and HTML is advantageous.

Responsibilities

• Oversee client activation campaigns and ensure alignment with business objectives.
• Guide markets in defining target audiences for clienteling activities.

Skills

CRM Management

Client Lifecycle Management

Marketing Automation

Project Management

Interpersonal Communication

Data Analytics

Tools

Salesforce Service Cloud

Salesforce Marketing Cloud

HTML

SQL

Job description

Regional Client Activation & Performance Assistant Manager (1 year contract)

Fixed Term

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

WHY CARTIER?

Join Cartier and step into a world where luxury meets innovation, elegance blends with creativity, and tradition embraces avant-garde design. As a globally acclaimed jeweler and watchmaker with a heritage spanning over 170 years, we're more than our products; we're custodians of an extraordinary legacy that continuously sets unparalleled standards in high jewellery, prestigious watches, and exquisite accessories. Cartier is a place where your contributions shape the future of luxury, driving excellence, sustainability, and creativity. Here, your journey with us enriches our shared legacy, inviting you to become an integral part of Cartier's illustrious story.

HOW YOU WILL MAKE AN IMPACT?

In this role, you will play a key part in the planning and implementation of multi-channel client activation initiatives, ensuring seamless alignment with the Regional Client Activation Calendar.

Reporting to the Regional Head of Clients, you will take end-to-end ownership of client activation initiatives — not limited to email campaigns, client lifecycle journeys, and clienteling activities — while ensuring a client-centric approach in every touchpoint. This role offers the opportunity to drive operational excellence while contributing to the continuous refinement of activation strategies across SEAO.

Your key responsibilities include:

Client Activation & Campaigns Management

• Oversee the Regional Client Activation Calendar, ensuring alignment with business objectives and maintain it to provide clear visibility and ease of use for all markets
• Manage the planning, execution, and monitoring of multi-channel client activation campaigns in collaboration with the external agency
• Lead the coordination between HQ and SEAO markets to manage asset requests, translations, and local adaptations for global and regional campaigns
• Develop clear and structured briefs for the agency, defining key campaign criteria such as audience targeting, A/B testing, personalization, and call-to-action strategies
• Act as the key liaison between the external agency and market teams, ensuring smooth validation, modifications, and execution of campaigns
• Collaborate closely with Regional Head of Clients in shaping campaign design, content, and client journey flows, aligning with business objectives and stakeholder needs
• Support the Regional Head of Clients in development of regional client gifting guidelines, in alignment with HQ & client expectations

Clienteling Implementation & Support

• Guide markets and Client Relations Centers (CRC) in defining relevant target audiences for clienteling activities, ensuring alignment with regional and local business objectives
• Collaborate with markets/CRC to develop strategic briefs for agency partner(s), overseeing the setup and management of clienteling activities and templates within Salesforce
• Partner with the Regional Head of Clients to drive the execution of the regional clienteling strategy, ensuring consistency and impact across markets
• Assist in driving the development and adoption of clienteling tools/systems within SEAO

Client Activations & Clienteling Performance

• Partner closely with Regional Client Data Analyst/Data Lead for regular and effective performance reporting on client activation campaigns and clienteling activities
• Lead bi-annual performance reviews of activation campaigns and clienteling
• Conduct regional competitor analysis, benchmarking of client activation/gifting campaigns and sharing of best practices with markets and HQ

Operational Support

• Organizational and administrative support for Regional Client Community building activities (e.g. seminars, sharing/inspirational sessions, etc.)
• Manage vendor relationships and PO processes, along with related administrative tasks

YOUR PROFILE/KEY SKILLS

• 5 years' experience in CRM, Client Lifecycle Management/Marketing Automation or Client Activation, preferably in a B2C role
• Knowledge of Salesforce Service Cloud and/or Salesforce Marketing Cloud is an added advantage
• Knowledge of HTML, SQL, Data Analytics, or any other CRM tools is a plus
• Proven ability to manage projects effectively, multi-task, prioritize project tasks to meet deadlines, and manage stakeholders of all levels effectively
• Detail-oriented approach to problem-solving, ensuring accuracy and thoroughness through iterative methods
• Ability to thrive in a multi-cultural and fast-paced environment, working independently on project tasks and taking ownership of assigned responsibilities
• Excellent interpersonal and communication skills (both written and verbal), both oral and written, fostering effective collaboration within/across teams
• Maintain a positive mindset and a "can-do" attitude, contributing to a productive working environment

YOUR JOURNEY WITH US

If your application is shortlisted, we will start with an introductory call to discuss the opportunity. Successful candidates will then be interviewed by the Regional Head of Client, and the offer will go to the finalist who best fits the role. This is where your journey with us begins.

WHAT WE OFFER YOU

At Cartier, people are at the heart of our Maison. We believe that the growth of our employees is key to our success. Through comprehensive onboarding programs, guidance from our diverse teams of experts, and hands-on training, we empower you to grow personally and professionally, equipping you to navigate challenges and opportunities with confidence.

For any questions about the position or application process, please reach out to our Talent Acquisition Partner.

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.