Regional Business Head

Opptra; Singapore; On-site; USD 70,000 - 100,000; Full time

Job summary

Opptra seeks a Regional Business Head for its Hardlines business in Southeast Asia. This role focuses on building and scaling operations across multiple channels, fostering partnerships, and driving revenue growth. A key part of this position is ensuring compliance and customer satisfaction. Ideal candidates will possess strong leadership and analytical skills.

Qualifications

• Proven ability to launch and grow online and offline sales channels.
• Strong track record in building partnerships across diverse markets.
• Comfortable operating in ambiguous environments.

Responsibilities

• Drive revenue growth across e-commerce and retail platforms.
• Establish strategic partnerships in each country.
• Deliver monthly performance reports to senior leadership.

Skills

Channel Management

Business Development

Analytical Skills

Negotiation

People Leadership

Regional Experience

Adaptability

Job description

About Opptra

Opptra is a new-age franchising and licensing partner empowering global consumer brands to scale across Asia(GCC , SEA and India Region). With a mission to serve Asia’s 2.4 billion consumers—who drive over 70% of global growth—Opptra delivers integrated market entry solutions by combining advanced technology, a robust supply chain, and deep local expertise across multiple categories.

Founded by Binny Bansal (co-founder of Flipkart), Opptra is redefining how brands expand into new markets. We build and operate a portfolio of category-specific franchising businesses, each powered by cutting-edge technology, data-driven insights, and a global supply network. Our platform unlocks growth for brands through AI-driven localization, digital-first brand building, rapid fulfillment, and seamless omnichannel strategies.

Currently, Opptra is accelerating the Asian expansion of consumer brands in fashion, lifestyle, home, kitchen, and electronics. Our businesses, including Exporio and Terraspan, are already operational in key markets such as India, Southeast Asia, and the GCC region, with new verticals in electronics, sports, babycare, and general merchandise on the horizon.

In the short term, we are solving the complexities of cross-border brand expansion—navigating cultural, regulatory, and infrastructural challenges—by offering end-to-end solutions that blend online and offline retail. Our long-term vision is to become the global partner of choice for brands, taking them “from anywhere to everywhere” through relentless innovation, a centralized supply chain, and operational excellence.

Join Opptra to shape the future of global retail, drive innovation, and help the world’s leading brands realize their full potential in Asia’s dynamic consumer landscape.

Role Mission (Regional Business Head - Hardlines South East Asia Region)

Build, scale, and operate Opptra’s Electronics & General Merchandise (Hardlines) business across Southeast Asia. The role requires setting up and optimizing both online and offline channels, building strategic partnerships, and delivering strong commercial outcomes in complex, multi-country markets.

Key Outcomes: Establish strategic partnerships with the top distributors, enablers, and intermediaries in each country within the first 6 months.

Launch and scale both online and offline sales channels across six Southeast Asian markets scaling revenues within the first 12 months.

Optimize product listings, pricing, and promotions across major e-commerce platforms to achieve top-three category rankings.

Key Responsibilities

1. Drive revenue growth across major e-commerce and offline retail platforms in SEA.
2. Optimize assortment, pricing, content, and promotional levers across channels.
3. Build strong relationships with marketplace/category managers and retail buyers.
4. Execute localized marketing, influencer, and demand generation campaigns.
5. Set up robust customer service, warranty, and after-sales operations.
6. Ensure high customer satisfaction, measured by an NPS score above 60 and return rates below 5%.
7. Ensure adherence to regional compliance, tax, import, and certification regulations.
8. Identify, negotiate, and onboard new strategic partners and distribution channels.
9. Monitor key business KPIs and deliver insights for ongoing optimization.
10. Deliver monthly performance reports and data-driven insights to senior leadership to inform business decisions and ongoing optimization.

Functional Competencies

Channel Management : Proven ability to launch and grow both online (e-commerce, D2C) and offline (retail, distribution) sales channels in Southeast Asia.

• Business Development : Strong track record of building partnerships with distributors, enablers, and intermediaries across diverse markets.

• Analytical Skills : Data-driven approach to optimizing sales, marketing, and operational processes.

• Negotiation & Commercial Acumen : Skilled in negotiating favorable terms with partners and managing P&L.

• People Leadership & Execution : Ability to lead a cross-functional team across the SEA region, set clear KPIs, and deliver results in a fast-paced environment.

• Regional experience Fluency : Deep understanding of Southeast Asian markets, consumer behavior, and regulatory landscape.

• Adaptability : Comfortable operating in ambiguous, rapidly changing environments.