Regional Brand Manager

Romar Group; Singapore; On-site; SGD 75,000 - 120,000; Full time

Job summary

A leading high-end streetwear brand seeks a Regional Brand Manager to spearhead expansion across Southeast Asia. The role involves strategy development for brand awareness and sales growth, alongside securing prime retail locations. Ideal candidates will bring over 5 years of brand management experience, strong negotiation skills, and a passion for fashion.

Benefits

Competitive salary and benefits package

Opportunity to work with a high-end streetwear brand

Collaborative and dynamic work environment

Professional development and growth opportunities

Qualifications

• 5+ years of experience in brand management, retail, or a related field.
• Proven track record in negotiating and securing prime retail locations.
• Strong understanding of the Southeast Asian market.

Responsibilities

• Develop and implement regional brand strategies.
• Identify, negotiate, and secure retail locations.
• Manage relationships with landlords and stakeholders.

Skills

Brand Management

Negotiation

Analytical Skills

Communication

Problem Solving

Job description

Overview:
We’re seeking an experienced Regional Brand Manager to lead our high-end streetwear brand's expansion in Southeast Asia. You'll develop and execute strategies to drive brand awareness, sales, and growth across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. Your expertise in retail leasing and negotiation will be crucial in securing prime locations for our flagship stores.

Key Responsibilities:

• Develop and implement regional brand strategies to drive sales, brand awareness, and customer engagement

• Identify, negotiate, and secure prime retail locations in top shopping malls for flagship stores

• Collaborate with local teams to understand market trends, consumer behavior, and competitor activity

• Manage relationships with landlords, mall management, and other stakeholders to ensure successful store openings and operations

• Analyze sales performance, market trends, and consumer feedback to inform business decisions

• Develop and manage budgets, forecasts, and reports to ensure business objectives are met

• Lead and motivate local teams to achieve brand and sales goals

• Ensure brand consistency and excellence across all retail touchpoints

Requirements:

• 5+ years of experience in brand management, retail, or a related field

• Proven track record in negotiating and securing prime retail locations

• Strong understanding of the Southeast Asian market, particularly in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines

• Excellent communication, negotiation, and interpersonal skills

• Ability to travel regionally (up to 50%)

• Strong analytical and problem-solving skills

• Experience in managing budgets, forecasts, and reports

• Passion for high-end streetwear and the fashion industry

Preferred Qualifications:

• Experience in managing flagship stores or retail expansions

• Knowledge of local market trends, consumer behavior, and competitor activity

• Familiarity with retail leasing and negotiation processes

What We Offer:

• Competitive salary and benefits package

• Opportunity to work with a high-end streetwear brand

• Collaborative and dynamic work environment

• Professional development and growth opportunities

Location:
Based in Singapore, Malaysia, Indonesia, Thailand, Vietnam, or the Philippines, with frequent regional travel.