Regional Associate Director, Marketing

TERUMO ASIA HOLDINGS PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

An established medical device company is seeking a Marketing Director to lead the development and execution of its marketing strategy in Singapore. The role encompasses brand management, event planning, and data analysis to enhance business growth. Candidates should possess 10-14 years of relevant experience, ideally within the medical device sector, and demonstrate strong leadership capabilities to manage a growing team.

Qualifications

• 10-14 years’ experience in sales & marketing preferably in Medical Device industry.
• Knowledge of key Medical Device competitors and marketing concepts.
• Ability to build and manage a marketing team.

Responsibilities

• Develop and execute marketing and product strategies.
• Plan and organize events and engagement initiatives.
• Lead data analysis to inform business decisions.
• Influence and manage forecasting and operations processes.

Skills

Leadership

Data Analysis

Brand Management

Market Research

Education

Experience in Medical Device industry

Sales & Marketing experience

Job description

This position is responsible for developing, planning and execution of marketing and product strategy in the region. There are 5 broad heads that this role is focused on:

1. Brand and Product Management including but not limited to product value maximization, enhancement of brand competitiveness, decide and support new product launches
2. Planning, designing and organizing Events and Engagement Initiatives involving customers, key opinion leaders (KOLs), advisory boards and other key external stakeholders relevant for business outcome and collaborate with at the Entity level to execute such programs
3. Data and Analysisrelevant to market and product mix that enable the business unit in driving key strategic, budgetary and operational decisions
4. Influence and lead the regional Forecasting and S&OP management process from the business unit side, liaising between key entities and key sources.
5. Design and lead an effective marketing organization

Brand and Product Management

• Focus on strengthening the brand image and awareness.
• Design customer loyalty programs that will help in strengthening brand loyalty among existing customers and improve brand image among new and competition users.
• Segment the market and launch strategic initiatives such as Centre of Excellence, Advisory Boards, Collaboration with key Cardiac Surgeons, Perfusion Associations, and other initiatives that help in improving brand perception and market access.
• Design and lead strategic collaboration, synergic customer engagement initiatives with other regions, business units.
• In-depth and current knowledge key Healthcare trends with focus on customer needs, therapy progress, new technologies and competitor’s activity
• Engage with key markets, focus on segmentation, positioning of existing products to defend / grow share. Review existing product mix and focus on initiatives that will help improve ASP, profitability, competitive advantage as a total solution provider
• Upgrade customers to higher value add products
• Build marketing tools such as economic value proposition, side by side with competition – in collaboration with Product Specialist and Medical affairs
• Rationalize product mix to drive operational efficiency
• Communication related to product updates
• Track competition activity and feedback to Global Marketing
• Facilitates market research / VOCs to assess the customer needs, key trends, current portfolio gaps, market potential, price / value offerings etc.
• Collaborate with Global marketing organization to explore and launch new products.
• Explore and develop regional partnerships with companies to expand portfolio
• Plan and implement new product launches
• Proactively understand the learning needs of Associates. Plan and organize periodical product / therapy related trainings for the Associates that helps in driving the value propositions with the customers in collaboration with Product Specialist and Medical Affairs team
• Engage with Regulatory team for product registration related planning and tracking

Event and Engagement Initiatives

• This involves participation in conferences, designing and execution of workshops. seminars, trainings and other partnerships that helps in presenting the value proposition.
• Effectively utilize effective conferences as platform of engagements in collaboration with Entities, Product Specialist, Medical Affairs and Global teams
• Build programs for customers / healthcare professionals that will help in driving partnerships, promote therapies, improve market access in collaboration Product Specialist and Medical Affairs
• Cross country collaborations among KOLs on academic / scientific initiatives in collaboration with Product Specialist and Medical Affairs
• Development / availability of marketing / promotional material (literatures / brochures / samples etc.), and other collaterals for existing and new products, with inputs on product technicalities from Product Specialist, Medical Affairs team, Global Marketing team and Global RA/QA Teams
• To undertake vendor development and negotiations with marketing vendors for development of brochures, marketing kits, and other collaterals, with the support of Finance Team
• Regularly review the impact of Marketing and Promotional activities and undertake corrective actions

Data Analysis to support business planning, control and decision

• Enable the business with market mix, product mix related data analytics and facilitates review with Entities to drive business growth and efficiency. Work closely with strategic project team in developing dashboards and periodical review of key data points provide inputs to the business unit.
• Actively participate in the long-range planning process, annual budgeting process, and quarterly / monthly projection / performance review process to drive business planning and performance management.
• Responsible for key financial goals such as revenue, profitability, and marketing expenses - adherence to annual revenue, GP, product level financial goals. Responsible of planning, allocating and monitoring of the marketing budget and spend – provide inputs to country and regional leadership

S&OP process:

• Collaborate with Demand planning / Supply chain team to implement the S&OP program
• Implementation and monitoring of sales forecast and accuracy
• Monitoring sales budget and trends (at the focus product level) and provide inputs to Entities on the critical demand planning, ordering gaps, forecast accuracies.
• Facilitates discussion between Entities, Global / Regional supply chain and Global marketing team to address any supply gaps and supports other operation related coordination between business and functions

Leadership and People Management

• Build, manage and coach a growing Product & Marketing team to support business expansion.
• Set individual and collective goals for Regional Product & Marketing team in line with business aspirations and review performance periodically
• Responsible for development and performance management of direct reports
• Nurture a performance culture that enables all marketing employees to continuously improve and strive for excellence.
• Be an ambassador for growth mindset and serve as a subject matter expert for closed loop sales and marketing, and advisor to country teams on strategies and tactics to meet business objectives.

Education & Experience

• 10-14 years’ experience in sales & marketing preferably in Medical Device industry
• Market knowledge related to Medical Device Business
• Knowledge of key Medical Device competitors and Marketing concepts
• Value promotion based on clinical outcome of products