| Public Relations Communications & CRM Executive | Promenade |

RecruitFirst Pte. Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the Fashion and Retail Industry seeks a Public Relations Communications and CRM Executive. This role includes managing CRM strategies, public relations tasks, content development, and event support. The ideal candidate will have 3-5 years of experience in marketing and communications, ideally within fashion or retail, and demonstrates strong relationship management skills.

Qualifications

• 3-5 years in marketing, Public Relations, communications, or CRM, ideally in fashion or retail.
• Preferred experience with CRM platforms and email marketing tools.
• Confident in building and managing relationships with media, influencers, and stakeholders.

Responsibilities

• Execute CRM strategies and maintain data accuracy.
• Draft and distribute press releases, liaise with media.
• Support planning and execution of marketing events.

Skills

CRM Management

Customer Engagement

Public Relations

Content Development

Event Support

Tools

Microsoft Office

Adobe Photoshop

Adobe Illustrator

Job description

RecruitFirst is hiring! On behalf of our client in the Fashion and Retail Industry is looking for Public Relations Communications and CRM Executive.

Jobscope:

• CRM Management & Customer Engagement:

  • Execute CRM strategies (personalized marketing, loyalty programs, database management).

  • Maintain CRM systems, ensuring data accuracy and optimization.

  • Analyze customer interactions and feedback for campaign improvement and retention.

  • Track and report on CRM campaign performance.

• Public & Media Relations:

  • Draft and distribute press releases, media kits, and brand announcements.

  • Liaise with media, influencers, and partners for launches and events.

  • Monitor media coverage and Public Relation campaign effectiveness, providing reports.

• Event & Activation Support:

  • Support planning and execution of marketing events, community activations, and co-branded initiatives.

  • Collaborate with internal and external teams for seamless execution.

  • Assist with post-event analysis and reporting.

• Content Development & Channel Management:

  • Develop engaging written content for customer communications, Public Relation, and partner updates.

  • Maintain and update communication channels (CRM, select social media) for consistent brand messaging.

• Administrative & Ad-Hoc Support:

  • Support marketing and communications projects as assigned.

  • Demonstrate creativity and resourcefulness in problem-solving and campaign execution.

Requirements:

• 3-5 years in marketing, Public Relations, communications, or CRM, ideally in fashion or retail.

• Preferred experience with CRM platforms and email marketing tools.

• Proficiency in Microsoft Office; familiarity with design tools (Adobe Photoshop, Illustrator) is a plus.

• Confident in building and managing relationships with media, influencers, and stakeholders.

Interested applicants please send in your resume or contact her at 6979 6050, thank you!

Registration Number: R1658879

EA License Number: 13C6342

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