Public Relations and Brand Manager

UNIQLO; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A global fashion retailer is seeking a PR and Brand Manager in Singapore. This role involves leading communications strategies that drive business value and sustainability initiatives. The ideal candidate will have a business mindset and strong leadership skills to manage a diverse team, foster collaboration, and articulate impactful narratives. Competitive compensation and opportunities for growth are offered.

Benefits

Competitive compensation

Growth opportunities

Purpose-led culture

Qualifications

• Demonstrated ability to align communication with business impact.
• Experience in leading cross-functional teams.
• Strong results-oriented mindset.

Responsibilities

• Develop and execute an integrated communications strategy.
• Lead stakeholder engagement including media and brand partners.
• Drive compelling content for sustainability campaigns.

Skills

Strategic communication

Business strategy alignment

Stakeholder engagement

Crisis communication

People management

Education

Degree in Business or Communications

MBA

Job description

We are looking for a strategic, business-minded PR and Brand Manager to lead our external communications and sustainability narrative. This is not a traditional PR role – we are looking for someone who understands how communication drives business value and societal impact, and who can think beyond media/influencer relations and press releases.

This is a high-visibility position charged with accelerating strategic growth for our brand.

At UNIQLO, we are a company that supports non-traditional career progression – if your career path is anything but linear and you hold a strong track record in driving business impact with strong people management skills – now is the time to join us.

Key Responsibilities

Strategic Communications & Growth

• Develop and execute an integrated communications strategy (consumer, hiring, corporate news) aligned with business goals
• Advise senior leadership on brand positioning, reputation management and stakeholder engagement
• Lead stakeholder engagement including media, stylists, influencers, brand partners, corporate partners
• Lead crisis and change communications with clarity, collaborating with internal stakeholders

Sustainability Storytelling

• Lead the articulation of UNIQLO’s sustainability initiatives (LifeWear = a new industry that balances sustainability and business growth) across stakeholders
• Drive and create compelling content for sustainability campaigns, partnerships and messaging

Business Management Insight

• Monitor business performance, KPIs to inform strategic communications and narrative development
• Understand and articulate the commercial drivers behind business decisions; link communication efforts to measurable business outcomes
• Collaborate with cross-functional teams (i.e. merchandise planning, store operations) to ensure communication strategies are grounded in business context

Team & Talent Leadership

• Manage and grow a cross-functional team beyond PR team’s direct reports, including the rest of the marketing team, inspiring non-linear career paths and supporting emerging talent
• Foster a collaborative, high-performance culture with a strong sense of purpose

What We’re Looking For

• Beyond-PR mindset: Candidates with only traditional PR agency or in-house PR experience will not be a fit
• Proven ability to connect communication with business strategy, impact metrics and performance outcomes
• Ability to form an ideal and driven results; innovate, challenge norms
• Go-getter, driven, operational
• Experienced people manager with strong leadership and influencing skills in fast-paced environments

Qualifications

• Degree in Business, Communications
• MBA is a plus

What we Offer

• A company that embraces business leadership, non-traditional career progression and empowers bold thinkers
• Competitive compensation, growth opportunities and a purpose-led culture that values real impact