Public Relations Account Executive (SG)

YAP Global Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

YAP Global, a vibrant public relations consultancy specializing in the cryptocurrency and fintech sectors, is seeking an enthusiastic Account Executive. This role involves writing press releases, pitching stories to media, and developing creative PR strategies while working closely with clients. The ideal candidate will possess a passion for storytelling, strong multitasking abilities, and related experience in PR or Journalism, all within a flexible and rewarding working environment.

Benefits

Competitive salary, reviewed biannually

Annual holiday allowance: 25 days plus public holidays

Your birthday off!

Flexible working arrangements: WFH days and flexible hours

Co-working space: three days in the office

ClassPass membership for gym classes or massages

Private healthcare provided by Cigna

Social events and annual offsite

Travel opportunities to attend key conferences globally

Ongoing training and development

Qualifications

• 1-2 years of experience or educational background in PR, Communications, or Journalism.
• Knowledge or desire to learn about fintech, blockchain, or cryptocurrency.
• Strong interpersonal skills and a knack for storytelling.

Responsibilities

• Research and write press releases, articles, and case studies.
• Monitor media coverage and report results.
• Pitch stories to media outlets and arrange interviews.

Skills

Organizational skills

Multi-tasking

Time-management

Attention to detail

Creativity

Strategic thinking

Storytelling

Education

Degree in Public Relations, Communications, or Journalism

Tools

Telegram

Slack

X (formerly Twitter)

Discord

Job description

YAP Global is an international public relations and communications consultancy that works with organizations in the cryptocurrency, decentralized finance (DeFi), and web3 sectors, to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global’s mission is to tell stories that build trust.

Our diverse portfolio of clients ranges from decentralized financial organizations, climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver, and more.

Our collaborative and global team is expanding, and we are looking for a superstar Account Executive.

We tell stories that build trust.

Key responsibilities:

1. Research and write press releases, news stories, articles, case studies, and opinion pieces.
2. Monitor media coverage and report results to the wider team and clients.
3. Pitch clients’ stories to strategic media outlets to boost coverage and awareness.
4. Proactively arrange interviews and editorial meetings with key journalists for clients’ spokespeople—be it in person or over the phone.
5. Assist in developing creative ideas for PR campaigns and clients, crafting and executing media strategies.
6. Act as a liaison on behalf of clients and represent them with the media as required.
7. Analyze PR coverage and provide written wrap-up reports.

Minimum requirements:

• Candidate must have the right to work in Singapore.
• At least 1-2 years of experience or educational background in Public Relations, Communications, or Journalism.
• Knowledge of the fintech, blockchain, or cryptocurrency space or a genuine desire to learn about it.
• Outstanding organizational, multi-tasking, and time-management skills.
• Strong attention to detail: excellent spelling, grammar, and proofreading skills.
• High motivation and the ability to work independently under pressure.
• Strong news sense and a knack for storytelling.
• Creativity, strategic thinking, and innovation.

Additional skills:

• Strong interpersonal skills when dealing with clients and media.
• Willingness to communicate with memes.
• Experience with communication platforms like Telegram, Slack, X (formerly Twitter), and Discord.

Benefits:

• Competitive salary, reviewed biannually.
• Annual holiday allowance: 25 days plus public holidays.
• Your birthday off!
• Flexible working arrangements: WFH days and flexible hours (standard hours 9 am-6 pm).
• Co-working space: three days in the office.
• ClassPass membership for gym classes or massages.
• Private healthcare provided by Cigna.
• Social events and annual offsite (last one at a Safari Park!).
• Travel opportunities to attend key conferences globally.
• Ongoing training and development.
• Be part of a global team of ambitious, driven people from different parts of the world.