Public Relation Specialist (Press Release & Media) (Fashion / F&B Industry)

RecruitPedia Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A Global Retail MNC in Singapore is seeking a Public Relation Specialist to enhance brand visibility and strengthen media relationships. The ideal candidate will have a Bachelor’s degree and 1–3 years of relevant experience in public relations or brand communications, along with excellent writing and interpersonal skills. This role involves developing press content, managing media relationships, and supporting marketing initiatives.

Qualifications

• 1–3 years of experience in Public Relation, media relations, influencer marketing, or brand communications.
• Proven ability to manage media and KOL relationships effectively.
• Strong project management skills and the ability to work under tight deadlines.

Responsibilities

• Develop and distribute press releases, media kits, and brand stories.
• Build and maintain strong relationships with media partners.
• Create compelling content for multiple platforms.
• Monitor media coverage and analyze campaign results.
• Identify and collaborate with KOLs and influencers.
• Manage content planning, approvals, and campaign tracking.
• Support integrated marketing campaigns across channels.
• Coordinate brand activations, events, and photoshoots.
• Work closely with internal teams to maintain brand consistency.

Skills

Excellent writing

Storytelling

Interpersonal skills

Project management

Education

Bachelor’s degree in Communications, Marketing, or related field

Job description

Our client is a Global Retail MNC. Due to their current expansion plan, they are looking for a Public Relation Specialist to join their team, in hopes of developing the current high performing team. They are located in the Centre.

Key Responsibilities

• Develop and distribute press releases, media kits, and brand stories to increase visibility and strengthen brand positioning.
• Build and maintain strong relationships with media partners, journalists, and influencers.
• Create compelling content such as feature articles, interviews, and thought‑leadership pieces to amplify brand voice across multiple platforms.
• Monitor media coverage and analyze Public Relation campaign results to refine communication strategies.
• Identify and collaborate with relevant KOLs and influencers to drive awareness and engagement.
• Manage content planning, approvals, contracts, and campaign tracking.
• Ensure all influencer content aligns with brand tone, values, and marketing goals.
• Support planning and execution of integrated marketing campaigns across digital, social, and in‑store channels.
• Coordinate brand activations, events, and photoshoots to enhance brand visibility.
• Work closely with internal teams to maintain brand consistency across all communications.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field.
• 1–3 years of experience in Public Relation, media relations, influencer marketing, or brand communications.
• Excellent writing, storytelling, and interpersonal skills.
• Proven ability to manage media and KOL relationships effectively.
• Strong project management skills and the ability to work under tight deadlines.
• Passion for brand storytelling, digital trends, and creative marketing.

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv. We regret that only shortlisted candidate will be notified.

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