Project Manager, Card Centre

BANK OF CHINA LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent financial institution in Singapore is seeking a marketing professional to oversee campaigns related to credit cards. This position involves analyzing market trends, launching digital initiatives, and driving customer acquisition. The ideal candidate has a degree, at least 3 years of experience in banking, and strong project management skills. It's a unique opportunity to work in a dynamic environment focused on digital growth.

Qualifications

• At least 3 years of experience in banking, particularly in cards and personal loans.
• Strong understanding of card lifecycle and analytics.
• Experience in digital-first credit card launches preferred.

Responsibilities

• Identify and analyze market trends and customer data.
• Draft marketing content and messaging related to BOC Credit card.
• Launch marketing campaigns to facilitate acquisition and engagement.
• Drive revenue growth through customer acquisition and retention.

Skills

Market analysis

Project management

Problem-solving

Digital product development

Education

Recognized university degree/diploma

Job description

Job Responsibilities

• Identify and analyze market trends, customer data, and competitive landscape to make informed decisions
• Draft marketing content, terms & conditions and messaging related to BOC Credit card
• Launch marketing campaigns and keep in touch with prospect clients to facilitate acquisition, active rate and spend volume KPIs; Structure reward programs, activation campaigns, and usage-linked promotions to drive engagement.
• Drive revenue growth through initiatives focusing on new customer acquisition, cross-sell, activation, usage, and retention initiatives
• Collaborated with HQ teams to refine digital features and implement system upgrades.
• Led UAT test ensure seamless system upgrade
• Other adhoc tasks.

Job Requirements

• A recognised university degree/ diploma in the related fields
• At least 3 years of experience in banking, with significant exposure to the cards and personal loan business.
• Strong understanding of card lifecycle, digital product development, and analytics
• Experience in launch digital-first credit cards, digital wallet or digital journey is preferred
• Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously
• Proven problem-solving skills with the ability to define challenges and implement solutions
• Familiarity with MAS regulations related to cards and payments