Programmatic and Performance Manager

Publicis Groupe; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the communications industry seeks a versatile Programmatic & Performance Manager for their Performance Media team in Singapore. This hybrid role combines hands-on programmatic campaign management with strategic planning to optimize marketing performance across the customer journey. You will leverage deep insights and expertise to ensure effective media strategies that achieve business objectives, working closely with various stakeholders and driving measurable outcomes.

Qualifications

• 3-5 years in programmatic trading; digital media planning advantageous.
• Proficient in DSPs (DV360, TTD, Adform, Xandr).
• Strong skills in performance marketing metrics and campaign execution.

Responsibilities

• Manage programmatic campaign strategies translating business objectives into plans.
• Conduct performance reviews and develop cross-channel media strategies.
• Monitor campaign performance and deliver actionable insights.

Skills

Programmatic Trading

Performance Marketing Metrics

Data Analysis

Budget Forecasting

Client Communication

Tools

DV360

The Trade Desk

Adform

Xandr

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

We are seeking a versatile and analytical Programmatic & Performance Manager to join our Performance Media team in Singapore. This hybrid role is ideal for someone who thrives in both executional precision and strategic thinking. The candidate will split responsibilities between hands-on programmatic campaign management and strategic performance planning, ensuring seamless execution and optimization across the full marketing funnel — from awareness to conversion and retention.

Key Responsibilities:

Programmatic Trading

• Translate brief and media strategy into programmatic activation plans.
• Build and launch campaigns across DSPs (e.g. DV360, The Trade Desk, Xandr, Adform, etc.).
• Daily monitoring of campaign pacing, performance, and delivery, includingoptimizations based on performance signals (e.g. CPM, CTR, CPA, ROAS).
• Deliver weekly and post-campaign reports with actionable insights and learnings.
• Partner with 3rd-party verification vendors (e.g., MOAT, IAS) to ensure viewability and brand safety.
• Liaise with platform reps to unlock innovation and troubleshoot delivery issues.

Performance Planning

• Translate business objectives into performance-driven media strategies.
• Develop cross-channel media plans (Programmatic, Search, Social, YouTube, Display, Affiliates).
• Lead campaign briefings and performance reviews with client stakeholders.
• Provide proactive recommendations to improve campaign effectiveness.
• Leverage audience insights to inform media, creative, and targeting strategies.

Qualifications

• 3–5 years of experience in programmatic trading, with digital media planning will be advantageous.
• Proficiency in DSPs like DV360, TTD, Adform, or Xandr.
• Strong grasp of performance marketing metrics and optimization levers.
• Experience with full-funnel strategy and campaign execution.
• Comfortable with data analysis, budget forecasting, and reporting.
• Excellent communication skills and client-facing confidence.
• Experience in verticals such as eCommerce, Travel, BFSI, or Telco is a plus.