Program Manager, Field Marketing

RELATIVITY GLOBAL SINGAPORE PTE. LTD.; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Relativity is expanding its Singapore team and seeking a hands‑on Field Marketing – Asia to drive growth. Based in Singapore, you will own the development and delivery of the regional field marketing strategy for Asia, with focus on Singapore, Hong Kong, India and South Korea, partnering with APAC leadership to shape and execute integrated programs to accelerate pipeline.

You will collaborate with global teams and sales to ensure marketing is a true commercial driver, translating business

Qualifications

• Bachelor’s degree in marketing or related field.
• 7+ years marketing with commercial outcomes in senior role.
• In‑market experience in at least one Asia market (Singapore, Hong Kong, India, or South Korea).

Responsabilités

• Develop a comprehensive field marketing strategy aligned to regional priorities and revenue goals.
• Plan, manage, and deliver integrated marketing programs including events and webinars.
• Advise on marketing strategy to senior stakeholders and ensure alignment with business priorities.
• Lead end‑to‑end program management: timelines, budgets, vendors, logistics.
• Own Asia events and campaigns, including regional presence at major events.
• Manage co‑marketing with sponsors and channel partners to drive pipeline and revenue.
• Localise global campaigns for Asia audiences and personas.
• Collaborate with Demand Gen, Product Marketing, Brand, and Marketing Ops for consistent messaging.

Connaissances

Marketing leadership

Field marketing

Demand generation

B2B SaaS

Formation

Bachelor’s degree in marketing

Outils

Marketo

Salesforce

Description du poste

About Relativity

Legal technology is having its moment — and Relativity is at the center of it.

We are a leading legal data intelligence company. Our extensible, AI cloud platform, RelativityOne, is trusted by the world’s largest law firms, corporations, and government agencies to turn complex data into actionable insights for litigation, investigations, regulatory inquiries, arbitration, and other high-stakes legal matters.

In Asia, the momentum speaks for itself: RelativityOne adoption jumped 46% year-over-year, a sign that organisations have moved beyond experimentation and are now applying AI in product environments to modernise how legal work gets done at scale.

To meet this moment, we’re expanding our Singapore team and on-the-ground presence. This is an opportunity to be part of an exciting growth story. We are looking for mid-level professionals across sales, technical solutions, customer success, and marketing to support our continued expansion. You’ll have the backing of an established industry leader and the opportunity to help grow our customer base across Asia.

If you’re ready to help write the next chapter of legal AI in Asia, we’d love to hear from you.

Job Summary

This is an exceptional opportunity for an excellent hands‑on marketing program manager to help build and drive growth for Relativity in dynamic markets. This is a high‑impact, commercially focused role for a marketing lead who is as comfortable advising senior stakeholders as they are rolling up their sleeves to execute against plan.

As the Program Manager, Field Marketing — Asia, based in Singapore, you will own the development of the field marketing strategy and the delivery of marketing plans for the Asia region, with specific focus on Singapore, Hong Kong, India, and South Korea, with accountability for commercial outcomes in the region.

Drawing on deep knowledge of Asia customers, personas, and market dynamics — across four genuinely distinct markets — you will work with the APAC leadership to set the Asia regional marketing agenda, shape and deliver integrated marketing programs, generate regional campaigns and localising global ones to ensure maximum regional relevance, driving pipeline towards meeting aggressive revenue targets.

You will act as a trusted in‑region marketing authority to sales leadership and senior stakeholders — translating business objectives into marketing plans, providing strategic counsel, and ensuring marketing is a true commercial driver to success. You will also collaborate closely with Australia, UK and US‑based marketing teams, leveraging global capabilities to maximise resources, maintain brand consistency across the Asia region.

As an individual contributor, working in the wider APAC marketing team, you are proactive, driven and work effectively across functions and geographies, holding yourself and others to a high standard. You communicate with authority and clarity, thrive on ownership, and bring credibility and gravitas to influence at every level.

Job Responsibilities

• Develop a comprehensive field marketing strategy aligned to regional business priorities and revenue goals, spanning the full customer journey — from awareness through to pipeline acceleration and retention — with a coherent, locally relevant go‑to‑market narrative at their core.

• Plan, manage, and deliver integrated marketing programs including in‑person events, executive roundtables, webinars, and third‑party activations.

• Acts as a senior in‑region marketing authority to key stakeholders — advising on marketing strategy and plans, and ensuring alignment between marketing activities and business priorities.

• Lead end‑of‑the‑end program management, including timelines, budgets, vendors, and logistics, ensuring delivery on time and within scope.

• Serves as the in‑region authority for all Asia events — including owning the regional presence at RelFest Sydney and flagship Asia events — leading audience acquisition campaigns, driving registrations and attendance goals, developing supporting content, and building event awareness across the region.

• Manages joint marketing relationships with third‑party sponsors and channel partners to drive in‑market awareness, generate pipeline, and deliver against shared commercial goals.

• Amplifies global marketing initiatives to ensure messaging resonates with local audiences, adapting content, channels, and positioning for local relevance. Localises content for Asia audiences and personas.

• Collaborates cross‑functionally with Demand Generation, Product Marketing, Brand, and Marketing Operations to ensure consistent messaging and campaign integration.

• Partners with the global content team to execute against the regional content strategy, including the creation of customer success.

• Serves as a trusted marketing partner to the in‑market sales teams, keeping them informed of programme plans, campaign updates, and access to promotional materials, and building strong relationships that make marketing an integral part of commercial success.

• Sets, tracks, and reports on campaign metrics and commercial KPIs; translates performance data into actionable insights and continually optimises programmes to improve outcomes and maximise ROI.

• Be accountable for marketing’s contribution to pipeline generation, revenue contribution, and commercial outcomes in market.

Minimum Qualifications

• Bachelor’s degree (or equivalent) in marketing or a related field

• 7+ years professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role.

• Proven in‑market experience across at least one Asia market (Singapore, Hong Kong, India, or South Korea)

Preferred Qualifications

• Experience working in B2B technology or SaaS marketing environments with experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea

• Familiarity with marketing automation and CRM platforms (e.g., Marketo, Salesforce)

• Breadth of experience across events, field marketing, demand generation and ABM — with the strategic vision to bring these disciplines together into a coherent regional plan

Key Competencies

• Execution Excellence: Delivers high‑quality work with attention to detail and consistency. Demonstrable programme management skills, with the ability to prioritise effectively, manage competing workstreams, and maintain rigour in a fast‑paced environment.

• Collaboration: Builds strong working relationships across teams to achieve shared outcomes. Confident working across all levels of a business — from field sales to the CMO — and managing complex, senior stakeholder relationships in a fast‑paced, matrixed environment.

• Communication: Ability to act as an in‑region marketing authority — translating business priorities into marketing strategy and providing trusted counsel to senior stakeholders.

• Data‑Driven Mindset: Strong analytical mindset. Uses metrics to evaluate success and improve future performance.

• Customer Focus: Understands target audiences and contributes to engaging buyer experiences.

• Ownership: Takes accountability for campaign and event deliverables from planning through execution and commercial results.