Program Manager

dentsu; Singapore; On-site; SGD 1,152,000 - 1,793,000; Full time

Job summary

Dentsu seeks an experienced Programme Manager to own end-to-end delivery for a high-profile retained account across six SEAO markets, focusing on CRM strategy, MarTech, and creative production.

You will coordinate cross-functional teams, manage budgets above USD 1M, and report to Steerco. PMP/PRINCE2/Agile preferred.

Qualifications

• 7+ years of programme or senior project management experience in a digital agency, CRM agency, or MarTech consultancy, with a proven track record of managing retained multi-market accounts in APAC.
• CRM & Campaign Knowledge: solid understanding of lifecycle journeys, trigger-based communications, audience segmentation, and governance from briefing through activation.
• MarTech Familiarity: hands-on with at least one enterprise MarTech or CDP platform in a delivery or project oversight context.
• Creative Production Coordination: experience managing centralised creative production teams in a high-volume, multi-market hub model.
• Commercial Acumen: experience managing programme budgets of USD 1M+ and supporting client commercial processes including scope change and SLA reporting.
• Stakeholder Management: ability to manage up, across, and down with clarity; prepare Steerco-ready updates.

Responsibilities

• Own the master programme plan across all workstreams — CRM Strategy, Data & Reporting, Creative Production, and MarTech Operations.
• Chair weekly status calls and Steerco reporting; maintain SLA timelines and single source of truth in PM system.
• Translate briefs into actionable delivery plans for COE and regional market POCs; manage expectations.
• Coordinate cross-functional teams between CRM, Creative, Strategy, and Reporting leads; ensure smooth handoffs.
• Monitor capacity and budgets; support change control and monthly programme health reporting.

Skills

CRM & Campaign Knowledge

MarTech Experience

Stakeholder Management

Project Management

Budget Management

Cross-functional Leadership

APAC Experience

Education

Bachelor's degree

Tools

Adobe Campaign

Salesforce Marketing Cloud

PRINCE2/PMI

Job description

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description

We are seeking an experienced Programme Manager to own end-to-end delivery for one of the agency's most complex and commercially significant retained accounts. Sitting at the intersection of CRM strategy, MarTech implementation, and creative production, you will translate strategic intent into disciplined execution — keeping a cross-functional team aligned, timelines moving, and client stakeholders confident across six SEAO markets.This is for our Merkle entity.

Key Responsibilities

• Programme Governance & Delivery: Own the master programme plan across all workstreams — CRM Strategy, Data & Reporting, Creative Production, and MarTech Operations — enforcing SLA timelines, maintaining the project management system as the single source of truth, and chairing weekly status calls and Steerco reporting.
• Client & Stakeholder Management: Serve as the primary operational point of contact for the client's COE team and regional market POCs, translating briefs into actionable delivery plans and managing expectations proactively across multiple Business Units.
• Cross-Functional Coordination: Act as the connective tissue between CRM, Creative, Strategy, and Reporting leads — sequencing workstreams, surfacing dependencies early, and ensuring clean handoffs across briefing, production, UAT, and activation.
• Resource & Capacity Management: Monitor team capacity in real time across FTE and on-demand resources; coordinate the Creative Project Management function
  including designers, copywriters, and HTML developers across the regional hub model.
• Financial & Commercial Oversight: Track programme actuals against the approved budget (~USD 4.5M Y1), manage change control, and support commercial conversations including scope documentation and monthly programme health reporting.
• Quality, Risk & Continuous Improvement: Maintain the programme risk and issues log, drive post-campaign retrospectives, and ensure all outputs comply with the client's brand governance standards and regional regulatory requirements.

Requirements

• Relevant Experience: 7+ years of programme or senior project management experience in a digital agency, CRM agency, or MarTech consultancy, with a proven track record of managing retained multi-market accounts in APAC.
• CRM & Campaign Knowledge: Solid understanding of CRM marketing fundamentals — lifecycle journeys, trigger-based communications, audience segmentation, and campaign workflow governance from briefing through to activation.
• MarTech Familiarity: Hands-on familiarity with at least one enterprise MarTech or CDP platform (Adobe Campaign, Salesforce Marketing Cloud, Braze, or equivalent) in a delivery or project oversight context.
• Creative Production Coordination: Experience managing centralised creative production teams — designers, copywriters, and HTML developers — in a high-volume, multi-market hub model.
• Commercial Acumen: Experience managing programme budgets of USD 1M+ and supporting client commercial processes including scope change, resource forecasting, and SLA reporting.
• Stakeholder Management: Exceptional ability to manage up, across, and down with clarity and confidence; able to produce Steerco-ready updates and present to senior client leadership.
• Qualifications: Bachelor's degree in Marketing, Business, Communications, or equivalent. PMP, PRINCE2, or Agile certification is advantageous.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.