Product & Partner Marketing Manager

Certis; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading technology company in Singapore is seeking a strategic and execution-focused Product & Partner Marketing leader to drive the success of Mozart, their unified orchestration platform. This role involves developing strategic messaging, executing co-marketing initiatives, and shaping compelling narratives. Ideal candidates will have over 8 years in product marketing and proven success in B2B campaigns.

Qualifications

• 8+ years in product and/or partner marketing for B2B enterprise platforms.
• Proven success in launching positioning strategies and executing through-channel campaigns.
• Experience in physical security or smart buildings preferred.

Responsibilities

• Own and evolve Mozart’s strategic positioning and messaging framework.
• Develop differentiated partner value proposition and campaign toolkits.
• Define and manage marketing performance model and budget allocation.

Skills

Product marketing

Partner co-marketing

Data-driven mindset

Program management

Persuasive communication

Job description

We are seeking a strategic and execution-focused Product & Partner Marketing leader to drive the success of Mozart, our unified, multi-service orchestration platform, and expand its reach through a high-impact partner ecosystem. You will lead both product marketing and partner co-marketing initiatives that position Mozart as a differentiated solution in complex, mission-critical environments. You will shape compelling narratives, orchestrate launches, and activate through-channel campaigns with top-tier partners. Success is defined by clear differentiation, measurable pipeline growth, and partner-sourced wins.

What You’ll Own

Product Marketing

• Own and evolve Mozart’s strategic positioning and messaging framework, including vertical value propositions (Government, Retail/Integrated, Defence, Campus, Utilities).
• Define ideal customer profiles (ICPs), personas, pain points, desired outcomes, and success metrics; maintain a sharp view of the competitive landscape.
• Collaborate with Product on packaging and pricing (SKUs, licensing tiers), release readiness, and roadmap storytelling.
• Lead go-to-market efforts for feature and major releases, including planning, asset development, enablement, and performance tracking.
• Create high-impact content such as solution briefs, datasheets, one-pagers, whitepapers, vertical decks, ROI models, web copy, and video scripts.
• Build compelling demo narratives with Solutions Engineers; maintain a screenshot library and 10-minute demo flows.
• Drive customer advocacy through case studies, testimonials, reference programs, and proof points.

Channel Partner Marketing (Through-Channel)

• Develop a differentiated partner value proposition and Mozart pitch tailored for partner audiences.
• Design turnkey campaign-in-a-box toolkits including email sequences, landing pages, social content, webinar decks, talk tracks, and follow-up cadences.
• Plan and execute co-marketing programs with strategic partners (ABM lists, webinars, events, digital campaigns); manage MDF plans and ROI reporting.
• Enable through-channel marketing automation (TCMA) templates where supported by PRM systems.
• Co-author joint solution briefs with ecosystem partners such as Dell Safe Cities and leading VMS, ACS, or BMS vendors.
• Localize messaging for priority markets while ensuring brand consistency and claims compliance.

Operational Excellence and Analytics

• Define and manage the marketing performance model, including sourced and influenced pipeline, MQL to SQL to Win conversion, cost per lead, CAC payback, campaign ROI, asset adoption, and portal engagement.
• Partner with PRM Operations to surface partner scorecards and content usage insights.
• Conduct A/B testing on messaging and creative; iterate based on performance data and field feedback.
• Oversee budget allocation and MDF forecasting; maintain a rolling two-quarter campaign calendar.
• Contribute to quarterly business reviews with actionable insights and next-quarter growth strategies.

Cross-Functional Collaboration

• Align playbooks and vertical decks; ensure training content reflects external messaging; provide demo scripts and ROI calculators.
• Align on partner priorities, tiered offers, and launch plans; deliver dashboards and campaign ROI; support Rules of Engagement communications.
• Gather win/loss insights; refine discovery questions; co-present in marquee pursuits.
• Publish and version assets; set up campaigns and tracking; manage TCMA templates.
• Capture operational outcomes and service attach stories for use as proof points.

Your Experience & Expertise

• 8+ years in product and/or partner marketing for B2B enterprise platforms.
• Proven success in launching positioning strategies and executing through-channel campaigns with measurable pipeline impact.
• Experience in physical security, smart buildings, command centers, or IT-OT environments is preferred.
• Persuasive communicator and storyteller with the ability to translate technical depth into compelling business outcomes.
• Data-driven mindset with fluency in funnel metrics, ROI modeling, and performance optimization.
• Strong program management skills across multiple markets and partner ecosystems.
• Adept at navigating compliance, data residency and sovereignty, and public-sector nuances.