Product Operations Specialist (UGC Content Platform & Local Delivery)

IZIA; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in AI-driven digital transformation seeks a Community & Social Engagement Executive to enhance brand presence and lead engagement strategies. The ideal candidate will leverage their experience in UGC content operations and data analysis to foster a vibrant user community and drive business growth in Singapore.

Benefits

Opportunity to influence strategic decisions

Flat organizational structure promoting collaboration

Competitive salary plus performance-based bonuses

Qualifications

• 3+ years of experience in internet platform operations and UGC platforms.
• Strong data analysis skills and capable of using SQL/Excel.
• Understanding of Singapore's local market and bilingual in Chinese and English.

Responsibilities

• Lead UGC content ecosystem growth and strategies for engagement.
• Drive strategies for supply and demand in delivery business.
• Provide data-driven product iteration recommendations.

Skills

Data Analysis

Community Engagement

Market Understanding

Tools

SQL

Excel

Job description

IZIA is at the forefront of AI-driven digital transformation, pioneering an intelligent ecosystem that enhances everyday life, streamlines infrastructure, and automates workflows. As we expand our reach, we are looking for a dynamic and innovative Community & Social Engagement Executive to lead our brand presence, foster engagement, and build a thriving user community.

UGC Content Platform Operations

- Lead the cold launch and growth of the UGC content ecosystem in Singapore, developing strategies for creator recruitment, incentives, and retention to increase content supply and user engagement.

- Design optimization plans for content distribution and recommendation mechanisms, collaborating with the algorithm team to improve content matching efficiency.

- Plan localized user growth campaigns (e.g., referral programs, holiday-themed topics) to boost DAU and user retention time.

Delivery Business Operations & Market Expansion

- Drive strategies for both supply and demand sides of the delivery business:

- Rider Side: Design recruitment, subsidy, and dispatching solutions to address supply shortages during the cold launch phase.

- User Side: Partner with the content platform to create scenario-based marketing (e.g., "content-driven promotions + instant delivery") to increase order density and repeat purchases.

- Explore B2B collaboration opportunities (e.g., local merchants, community hubs) to establish differentiated service advantages.

Product Direction & Data-Driven Optimization

- Provide product iteration recommendations based on operational data (e.g., content conversion rates, order fulfillment rates) to drive the implementation of "content-service" closed-loop features.

- Establish a core metrics monitoring system to quickly identify business bottlenecks and adjust strategic priorities.

Localization Execution

- Deeply understand the Singapore market (culture, policies, competitors) to develop compliant and high-efficiency operational rules.

Requirements

Essential Qualifications

- 3+ years of experience in internet platform operations, with a background in UGC content platforms (e.g., Xiaohongshu, TikTok) or O2O delivery/on-demand services (e.g., Grab, Foodpanda).

- Familiarity with content ecosystem operations (creator management, traffic allocation) and key aspects of delivery business (supply-demand matching, dynamic pricing).

- Strong data analysis skills, capable of independently analyzing data using SQL/Excel and deriving actionable strategies.

- Understanding of the Singapore local market and ability to collaborate in a multicultural team (Chinese-English bilingual work environment).

Preferred Qualifications

- Experience in cold-launching a business from 0 to 1.

- Knowledge of Southeast Asia’s internet product trends.

- Basic product manager mindset, able to draft PRDs and communicate with technical teams.

We Offer

- Opportunity to shape strategic decisions by participating in the expansion of Singapore’s emerging market.

- Flat organizational structure with deep collaboration across product, tech, and marketing teams.

- Competitive salary + performance-based bonuses.