Product Marketplace Lead (E-commerce/Marketplace) (ID: 657568)

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading company is looking for a dynamic Product Marketing Manager to oversee product lifecycle in a fast-paced environment. The role involves executing marketing strategies, managing operations across key e-commerce platforms, and collaborating with teams to drive sales. Ideal candidates have a Bachelor's degree, strong analytical skills, experience in product marketing, and a proven track record in B2C e-commerce. Join us to enhance product visibility, drive campaigns, and succeed in a competitive marketplace.

Qualifications

• 4 years of relevant experience in Product Marketing in a B2C context.
• Proven track record on platforms like Shopee, Lazada, and Amazon.
• Comfortable with numbers and using data to inform marketing decisions.

Responsibilities

• Oversee regional e-commerce strategies to boost B2C.
• Manage product visibility and sales on platforms like Shopee and Amazon.
• Analyze marketplace performance and track key metrics.

Skills

Analytical skills

Creative thinking

Collaboration

Proactiveness

Education

Bachelor’s degree in Business, Engineering, or related field

MBA preferred

Job description

Product Marketing Manager

Job Description:

We are seeking a dynamic and experienced Product Marketing Expert - Marketplace to oversee the entire product lifecycle for the assigned region. This role involves developing and executing product strategies that align with corporate goals and regional market needs, continuously monitoring product performance, and ensuring market success.

Key Responsibilities:

1. Regional Sales Support: Assist regional sales offices in developing and executing effective e-commerce strategies tailored to local market dynamics, aiming to boost B2C.

2. Marketplace Operations Leadership: Oversee operations across platforms like Shopee, Lazada, Amazon, Tokopedia, and brand stores, focusing on enhancing product visibility and sales performance.

3. Collaborative Campaign Implementation: Work closely with country teams to launch promotional campaigns, enhance online customer experiences, and manage marketplace performance KPIs.

4. E-commerce Trends & Engagement: Provide insights on e-commerce trends, digital shelf management, customer journey optimization, and platform engagement.

5. Product Positioning & Marketing: Plan and execute product positioning and marketing initiatives for consumer printer categories across regional markets.

6. Alignment with Sales Objectives: Collaborate with local product managers and sales teams to ensure marketing plans align with sales objectives.

7. Marketing Collateral Management: Oversee the creation and distribution of marketing materials, including product descriptions, visuals, comparison guides, and videos for online channels.

8. Product Launch Support: Assist in product launches and lifecycle campaigns across the region.

9. E-commerce Performance Analysis: Analyze e-commerce performance data, digital KPIs, and marketplace insights to drive continuous improvement.

10. Key Metrics Tracking: Monitor and report on key metrics such as conversion rates, ROAS, campaign performance, and category share.

11. Competitive Landscape Monitoring: Stay informed on competitive activity and consumer behaviors, providing actionable recommendations to senior stakeholders based on data-driven observations.

Qualifications & Skills:

• Bachelor’s degree in Business, Engineering, or a related field; MBA preferred.
• 4 years of relevant experience: in Product Marketing or E-commerce within a regional B2C context, preferably in consumer tech or printing solutions.
• Proven track record: managing product visibility and driving sales performance on major commerce platforms such as Shopee, Lazada, and Amazon.
• Strong analytical skills: comfortable with numbers and KPIs, and adept at using data to inform decisions.
• Creative and resourceful: bringing innovative ideas and following through on execution.
• Proactive and resilient team player: taking ownership and delivering results.
• Natural collaborator: skilled in working with diverse teams across different countries and cultures.
• Comfortable with evolving technology: open to using AI tools and digital platforms to enhance productivity and marketing outcomes.

If you are passionate about product marketing and thrive in a dynamic environment, we encourage you to apply.

We regret that only shortlisted candidates will be notified.

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