Product Marketing & Strategy Lead – Printing Solutions

WECRUIT PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A recruitment company is seeking a Lead Product Marketing professional in Singapore to drive successful marketing strategies for Business Inkjet Printers. The role involves market research, data analysis, and product management to meet sales and sustainability goals. Candidates with strong experience in product marketing and analytics are preferred.

Qualifications

• Experience in leading product marketing roles.
• Strong analytical skills to evaluate market data.
• Ability to develop effective go-to-market strategies.

Responsibilities

• Lead Product Marketing for Business Inkjet Printers.
• Conduct market and environmental research.
• Develop pricing strategies based on market dynamics.
• Manage product launch schedules.

Skills

Market research

Data analysis

Product planning

Pricing strategy

Go-to-market strategy

Customer intelligence

Job description

Job Summary

• Lead Product Marketing for Business Inkjet Printers, focusing on achieving sales, profitability, and sustainability targets, along with successful new product launches.
• Ensure adherence to company systems and processes to maintain a professional and consistent business approach.

Key Responsibilities

Market Research

• Conduct market and environmental research to identify new opportunities.
• Convert consumer, competitor, and technology insights into strategic business actions.

Data Analysis

• Analyze quantitative and qualitative data to uncover trends.
• Use statistical tools to forecast impacts on sales and pricing.
• Evaluate marketing efforts through ROI and trend impact assessments.

Customer Intelligence

• Develop a deep understanding of consumer behavior and needs across various segments, including end users and channel partners.
• Perform segmentation analysis to align products and services with target markets.

Product Planning & Management

• Understand product specifications in detail.
• Define strategy and create roadmaps for product development.
• Monitor product performance and manage the product life cycle.

Pricing Strategy

• Assess and implement suitable pricing models.
• Adjust pricing strategies based on internal data and market dynamics.

Go-To-Market Strategy

• Build and execute market entry strategies for product lines.
• Plan and manage product launch schedules.
• Oversee campaign execution and performance.

Product Marketing & Support

• Develop marketing materials and sales tools.
• Equip the sales team with updated product and market insights.
• Measure and track the effectiveness of marketing campaigns.

New Product Launch

• Coordinate with internal teams and Japan HQ on new product rollouts.
• Prepare marketing assets such as brochures and digital content.
• Deliver training and product briefings to regional sales teams across Southeast Asia.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd

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