Product Marketing Specialist - Launch, Content & Web

LUCENCE DIAGNOSTICS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Lucence Diagnostics PTE. LTD. in Singapore is seeking a hands-on marketing professional to execute campaigns across writing, web, social channels, and events.

You will translate clinical study data into clear, accessible content, collaborate with Medical Science Liaisons, and deliver finished marketing assets for launches and partnerships. You will drive end-to-end materials from brochures to onboarding forms, manage website content, social calendars, and event support, while coordinating with

Responsibilities

• Write, translate and maintain core product marketing assets: one-pagers, FAQs, comparison sheets, battle cards, brochures
• Support end to end product launches: messaging documents, brochures, onboarding materials, forms, reports, sales training materials, launch timelines
• Work with Medical Science Liaisons to translate clinical study data into content that is accurate and easy for a non-scientist to follow
• Manage and update website content: product pages, blog posts, landing pages, partner page
• Run social media channels: content calendar, content development, posting, engagement and reporting
• Support events: conference booths, webinars, internal launches, logistics and on-site materials
• Coordinate the delivery of marketing materials to clinics and sales teams
• Partner with the sales team to build and refresh pitch decks and objection-handling materials
• Produce simple design and media assets: social graphics, short videos, event collateral
• Run competitive tracking: what competitors claim, price, and launch, and what that means for our positioning
• Support broader marketing initiatives as priorities shift

Job description

Lucence Diagnostics PTE. LTD. in Singapore is seeking a hands-on marketing professional to execute campaigns across writing, web, social channels, and events.

You will translate clinical study data into clear, accessible content, collaborate with Medical Science Liaisons, and deliver finished marketing assets for launches and partnerships. You will drive end-to-end materials from brochures to onboarding forms, manage website content, social calendars, and event support, while coordinating with