Product Marketing Specialist

Company Description

Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra-low latency, high-resolution solutions with their proprietary ZeroSync Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high-performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts.

Role Description

This is a full-time on-site role for a Product Marketing Specialist located in Singapore at Zuler. We are looking for a dynamic and strategic Product Marketing Specialist to work closely with the Product and User Acquisition teams in shaping product development and market strategy. This role plays a key part in enhancing product capabilities by bringing user insights into the product lifecycle and driving adoption through tailored go-to-market initiatives. You will analyze user behavior across different markets to craft localized positioning, messaging, and campaigns that resonate with target audiences and support sustainable growth across both consumer and business product lines.

Responsibilities

• Collaborate on Product Development: Partner with Product & Development teams to translate market insights and user feedback into product improvements and roadmap priorities. Support the development of features that meet the needs of different customer segments and market requirements.

• Drive Market Strategy: Work with the User Acquisition team to understand audience behavior across markets and input market entry, growth, and retention strategies from product perspectives.

• Own Go-to-Market Execution: Plan and execute go-to-market (GTM) strategies for new features, launches, and updates across different product lines.

• Performance Analysis: plan and analyze user behavior and product performance to refine product improvement plan and market strategy.

Qualifications:

• 2-3 years of experience in product marketing or related roles, ideally with internet company working experience on consumer product.

• Analytical and strategic mindset.

• Ability to manage multiple projects and products.

• Proficiency in Mandarin (spoken and written) is required.