Product Marketing Specialist

Powerplus Group Pte Ltd; Singapore; On-site; SGD 35,000 - 60,000; Full time

Job summary

A leading company in the construction equipment sector is seeking a Marketing Specialist to drive product development and innovation. This role involves collaborating with R&D, creating compelling marketing content, and analyzing market data to enhance product positioning. The ideal candidate will possess a diploma or degree in related fields along with relevant experience in marketing technical products, excellent communication skills, and proficiency in tools like Adobe Creative Suite.

Qualifications

• 1–5 years of experience in a marketing role involving technical/industrial products.
• Ability to convert complex technical information into accessible marketing content.
• Strong understanding of product lifecycle and B2B marketing principles.

Responsibilities

• Collaborate closely with R&D and engineering teams to understand product specifications.
• Conduct market research and competitor analysis.
• Create marketing content and coordinate multimedia materials production.

Skills

Communication

Market Research

Analytical Skills

Product Management

B2B Marketing Principles

Education

Diploma or Bachelor's in Marketing, Product Management, Engineering

Tools

Adobe Creative Suite

Excel

PowerPoint

CMS platforms

Job description

Key Responsibilities

Product Development Support

• Collaborate closely with R&D and engineering teams to understand product specifications and unique selling points

• Conduct market research and competitor analysis to identify opportunities for product innovation or improvement

• Translate technical product features into compelling value propositions for brochures, presentations, and digital campaigns

• Assist in new product launches by coordinating pre-launch planning, collateral creation, and go-to-market strategies

• Provide feedback from customers, sales teams, and market data to inform future product enhancements

Marketing & Asset Production

• Develop marketing content that clearly articulates product performance, durability, and application benefits

• Coordinate the design and production of multimedia materials: product manuals, spec sheets, videos, brochures, and website content

• Work with trade show planners to showcase new product lines effectively, including booth design and product highlight displays

• Maintain consistency in product documentation across all marketing touchpoints

Analytics & Market Alignment

• Analyze campaign performance data and market trends to ensure product positioning remains competitive and relevant

• Track product-specific KPIs (e.g., feature adoption rates, product feedback, inquiry volume) to support data-driven decisions

• Maintain up-to-date knowledge of construction industry technologies and equipment trends

Requirements

• Diploma or Bachelor's in Marketing, Product Management, Engineering, or a related field

• 1–5 years of experience in a marketing role involving technical/industrial products

• Strong understanding of product lifecycle and B2B marketing principles

• Ability to convert complex technical information into accessible marketing content

• Excellent communication skills (written and verbal), including experience working with cross-functional teams

• Proficiency in tools like Adobe Creative Suite, Excel, PowerPoint, and CMS platforms

• Knowledge of construction equipment or heavy machinery industry is a strong plus