Product Marketing [Senior / Assistant Manager] - B2B / B2C

STAFFKING PTE LTD; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading company is seeking a Marketing Executive to develop and execute marketing plans for various consumer electronics and business equipment products. The role includes conducting market research, managing advertising campaigns, and collaboration with agencies to enhance trade visibility and consumer insights, providing an exciting opportunity for career growth in a dynamic environment.

Benefits

Exciting Working Environment

Learning Opportunities

Attractive Remuneration Package

Qualifications

• Diploma in Business or Marketing or equivalent.
• Experience in Consumer Electronics or Business Equipment products.

Responsibilities

• Assist in planning and execution of marketing plans.
• Conduct market research and analysis.
• Monitor and evaluate effectiveness of trade promotions.

Skills

Market Research

Advertising Campaign Management

Analytical Skills

Communication

Education

Min. Diploma in Business or Marketing

Job description

Job Highlights:

• Exciting Working Environment and Learning Opportunities

• Attractive Remuneration Package

• Monday - Friday

What is expected from you:

• Assist in the planning and execution of marketing plans tailored to specific business units to help achieve their objectives.

• Ensure timely briefing, production, and execution of all advertising and promotional activities, including both above-the-line and below-the-line campaigns such as in-store marketing materials, price adjustments, and new product launches.

• Conduct market research and analysis to identify target consumer segments, market trends, and monitor competitor activities.

• Perform regular store visits to assess product visibility, review competitor activity, and gather insights from retail partners.

• Monitor and evaluate the effectiveness of trade promotions, analyze return on investment (ROI), and provide recommendations for future improvements.

• Collaborate with creative and digital agencies on website and social media content updates, in-store visual merchandising, renovations, and ad-hoc marketing projects.

• Prepare and present reports on marketing activities, performance, and insights.

• Provide support for any ad-hoc activities or tasks as assigned.

What you need to have:

• Min. Diploma in Business or Marketingor equivalent

• Experience in Consumer Electronics products (E.g. TV, Refrigerator, Washing Machine etc.) OR;

• Experience in Business Equipment products (E.g. Interactive Whiteboard, Copier etc.)

To Apply, kindly click on the "APPLY NOW" button
We regret that only shortlisted candidates will be notified.
StaffKing Pte Ltd (20C0358) | Trance Teu (R1988522)