Product Marketing Manager (Label/Material)

Brady Corporation Asia Pte Ltd; Singapore; On-site; SGD 100,000 - 167,000; Full time

Job summary

Brady Corporation Asia Pte Ltd is seeking a Product Manager to lead the Asia material labeling portfolio. You will drive market research, define requirements, and influence the product roadmap through NPD execution, coordinating with regional marketing, sales, R&D, and operations to grow revenue and share.

Responsibilities include launching new materials, defining pricing, creating market-ready marketing deliverables, and enabling replication across the region with solid cross-team coordination.

Qualifications

• Minimum 5 years of working experience in B2B businesses, preferably in product management or related roles.
• Solid experience in the Label or Material business industry.
• Background with supplier or customer/converter sides is a plus.
• Strong product and application knowledge in labeling solutions, adhesives, or specialty films.
• Fluent in English and Mandarin.

Responsibilities

• Lead market research and insights: VOC, industry trends, competitive landscape, and market opportunities.
• Draft market requirement specifications and define portfolio strategy and roadmap with regional/global stakeholders.
• Drive customization projects with solid business cases and lead NPD from ideation to post-launch follow-up.
• Own new material launches, coordinate R&D, field trials, regulation tests, and sales readiness per NPD process.
• Manage material business performance, pricing, localization, and escalation of quality issues; collaborate with Global Product Manager to align portfolio.

Skills

Product management

Market research

VOC

New Product Development

Cross-functional leadership

Pricing strategy

Marketing campaigns

R&D coordination

Education

Bachelor’s degree in Polymer Materials/Polymer Chemistry/Material Science

Master’s degree (advantage)

Job description

This person will be the key person to manage product label and material product category to grow revenue and market share in Asia. He (or She) needs to analyze customer/market competition and technology, identify and prioritize customer requirements, influence product roadmap with proper NPD (New Product Development) execution, drive business growth with solid marketing initiatives.

Market research and insights

• Lead VOC (Voice of Customer) to understand industry trends, challenges and gaps in materials/labels applications, identify customer applications/ needs and business opportunities.
• Understand of market competition and price.
• Draft market requirement specifications for unmet local needs.
• Define portfolio strategy and product roadmap proposal, influence/ align with key stakeholders (regional commercial team & global team).
• Drive priority for customization projects with strong commercial justification (business case).
• Lead/ manage new material NPD process (from ideation till post launch follow up), call/ lead committee review meetings to move along the process

New Material Launch & Replication

• Own/ drive new material commercial launch, by coordinating necessary cross team activities (R&D activities, field trials, regulation tests, OP and sales readiness, trainings…) following NPD process.
• Define new materials price positioning_ value based approach.
• Build effective marketing deliverables: application playbook, competition assessment, sales tools, presentations, portfolio lifecycle (phase-in and phase-out) management
• Drive effective replication across the region with clear enablement (where, solid tools and success cases…).
• Post launch monitoring and improvement actions.

Material business management

• Proactively monitor material business performance (Unit/Rev/Margin), propose and drive solid actions like mitigation plans, campaigns, and re-positioning.
• Manage standard product pricing to balance market competitiveness and healthy margins.
• Drive localization initiatives (e.g., local sourcing, local converting) to enhance product cost-competitiveness and speed-to-market in Asia.
• Escalate and lead the resolution of top-quality issues to secure business continuity.
• Proactively engage Global Product Manager (GPM) to align portfolio/ roadmap with solid regional requirements.

Relationships:

Internal:

• Within region: Regional marketing, Country Sales/ R&D/ Operations, Technical support, Marcoms

External:

Other Qualification:

Education:

University degree (Bachelor) in Polymer Materials, Polymer Chemistry, Material Science, or a related technical field. A Master’s degree or an additional Business Management degree will be an advantage.

Experience required:

Minimum 5 year working experience in B2B business from one or more of the following areas:

• Product management (preferred)
• Business development/ Sales role with proven record or Technical service area, with strong desire into a product management role

Industry experience:

• Solid experience in the Label or Material business industry.
• Background working within a Supplier (e.g., adhesive/film suppliers) or from a Customer/Converter side
• Strong product and application knowledge in labeling solutions, adhesives, or specialty films.

Languages:

• Multi/lingual: Fluent in English (both verbal and in writing) and Mandarin