Product Marketing Manager, Digital Content & Mobile VASes

Singtel Group; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Product Marketing Manager for Digital Content and Mobile VASes. The ideal candidate will lead the marketing strategy for the CAST platform, drive growth through compelling product positioning, and improve user experience. Candidates should have a relevant degree and at least 5 years of marketing experience. The role offers health benefits and development programs.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Minimum 5 years of experience in marketing/business domain.
• Experience with multiple teams for major projects.
• Proficiency in negotiating business deals (a plus).
• Experienced in running Go-to-market campaigns.

Responsibilities

• Own and execute go-to-market strategies for CAST products.
• Develop product positioning, messaging, and value propositions.
• Plan and launch new product packs in collaboration with teams.
• Use customer insights for growth opportunities.
• Drive usage of CAST.sg by enhancing user experience.

Skills

Marketing skills

Business case modelling

Team collaboration

Negotiation

Go-to-market campaign execution

Education

Degree in relevant field

Job description

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights.

Be a Part of Something BIG!

We’re looking for a passionate and driven Product Marketing Manager for Digital Content and Mobile VASes to lead the marketing strategy for Singtel’s CAST platform, the world’s first digital app marketplace to enjoy best discounts and manage all your digital apps. The range of digital services includes Video apps, Mobile Security, Digital Content, and 5G Value-Added Services (VAS). This role sits at the intersection of product, marketing, and digital experience – perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment

Make an Impact by

• Owning and executing go-to-market strategies for CAST products (e.g., Video, Mobile Security, Digital Content, 5G VAS), driving adoption across Singtel’s consumer channels.
• Develop compelling product positioning, messaging, and value propositions tailored to customer segments.
• Plan and launch new CAST product packs in collaboration with Content Partnership and Product Development teams — including pricing, packaging, and channel enablement.
• Use customer insights and market research to identify trends, customer pain points, and opportunities for growth.
• Drive usage and monetisation of CAST.sg by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.
• Partner with Product, IT, and Customer Care teams to improve onboarding, provisioning, and service activation experiences.
• Track, analyse, and report on key performance indicators (e.g. gross adds, activation rates, digital conversions) to inform strategy and continuous improvement

Skills for Success

• Min Degree with 5 years of experience in marketing / business domain
• Experienced in business case modelling
• Experienced in working with multiple teams to deliver major projects or feature updates, especially with IT and Product Development teams
• Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus!)
• Experienced in running Go-to-market campaigns

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.