Product Marketing Manager

Easmed; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

The Air Station, part of the Easmed Group, seeks a commercially driven Regional Product Marketing & Management professional to lead launches, marketing strategies and portfolio management across the region.

You will work with cross-functional teams to drive adoption, sales growth, and market expansion in healthcare and wellness, focusing on the Sleep product portfolio. Strong communication and PM skills are essential.

Qualifications

• Minimum 5 years of experience in product marketing or product management in medical devices or consumer healthcare industries.
• Experience in product launches, market segmentation, competitor analysis, and development of marketing collaterals.
• Strong presentation, stakeholder management, and project management skills.
• Experience conducting product training and supporting commercial teams.
• Analytical, proactive, and execution-focused with strong business acumen.

Responsibilities

• Lead regional product launches and go-to-market strategy and execution.
• Develop product positioning, value propositions, pricing, and segmentation strategies.
• Conduct market research and competitor analysis to identify opportunities and market trends.
• Drive product marketing initiatives and collaborate with Marketing on campaigns and communications.
• Develop and manage product marketing collateral including brochures, product information sheets, presentations, training materials, and sales tools.
• Support Sales teams with product training, sales enablement materials, and product-related guidance.
• Monitor product performance, sales trends, and campaign effectiveness to generate business insights.
• Manage product lifecycle activities including forecasting, portfolio reviews, and product optimization.
• Collaborate with Regulatory, Operations, Engineering, and suppliers to ensure product readiness and compliance.
• Lead the development and growth of the Sleep product portfolio.

Skills

Product launches

Market segmentation

Competitive analysis

Portfolio management

Stakeholder management

Project management

Training delivery

Sales enablement

Education

Bachelor’s degree in Marketing, Business, Sciences, or related field

Job description

About The Company

Established in August 2021, The Air Station is part of the Easmed Group, focusing on Sleep Apnea, Sleep Health and Sleep Technologies. Backed by a management team with over 17 years of experience in the medical industry, we have supported the setup of more than 38 state-of-the-art hospital sleep labs across Singapore, Malaysia, Indonesia, Thailand and the Philippines.

About The Company

Established in August 2021, The Air Station is part of the Easmed Group, focusing on Sleep Apnea, Sleep Health and Sleep Technologies. Backed by a management team with over 17 years of experience in the medical industry, we have supported the setup of more than 38 state-of-the-art hospital sleep labs across Singapore, Malaysia, Indonesia, Thailand and the Philippines.

At The Air Station, you’ll be part of a purpose-driven team committed to improving lives through better sleep, while growing your career in a supportive and dynamic environment.

About The Role

We are seeking a commercially driven Regional Product Marketing & Management person to lead product launches, product marketing strategies, market segmentation, competitive analysis, and portfolio management across the region. This role will work closely with cross-functional teams to drive product adoption, sales growth, and market expansion within the healthcare and wellness portfolio.

Key Responsibilities

• Lead regional product launches and go-to-market strategy and execution.
• Develop product positioning, value propositions, pricing, and segmentation strategies.
• Conduct market research and competitor analysis to identify opportunities and market trends.
• Drive product marketing initiatives and collaborate with Marketing on campaigns and communications.
• Develop and manage product marketing collateral including brochures, product information sheets, presentations, training materials, and sales tools.
• Support Sales teams with product training, sales enablement materials, and product-related guidance.
• Monitor product performance, sales trends, and campaign effectiveness to generate business insights.
• Manage product lifecycle activities including forecasting, portfolio reviews, and product optimization.
• Collaborate with Regulatory, Operations, Engineering, and suppliers to ensure product readiness and compliance.
• Lead the development and growth of the Sleep product portfolio.

Requirements

• Bachelor’s Degree in Marketing, Business, Sciences, or related field.
• Minimum 5 years of experience in product marketing or product management in medical devices or consumer healthcare industries.
• Proven experience in product launches, market segmentation, competitor analysis, and development of marketing collaterals.
• Strong presentation, stakeholder management, and project management skills.
• Experience conducting product training and supporting commercial teams.
• Analytical, proactive, and execution-focused with strong business acumen.