Product Marketing Lead (PLG Initiatives)

Borr Drilling; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading tech-driven drilling company in Singapore is looking for a Product Marketing Lead. This role focuses on driving the acquisition of 80 new clients within six months by optimizing the customer journey. Ideal candidates will have over 10 years in B2B SaaS product marketing and proven growth campaign experience. This position offers competitive compensation and opportunities for professional growth.

Benefits

Competitive salaries

Generous paid time off

Flexible hours

Remote work options

Opportunities for personal growth

Qualifications

• 10+ years in B2B SaaS product marketing, with 2 years in PLG.
• Proven track record of driving growth through successful campaigns.
• Experience scaling products from early PMF to growth stage.

Responsibilities

• Design and lead product-led growth roadmap to drive user acquisition.
• Implement rapid A/B testing to maximize signups and upgrades.
• Report on PLG performance metrics weekly.

Skills

B2B SaaS product marketing

Analytical skills

Storytelling

Proficiency in Tableau and Excel

Marketing to SMBs

Tools

Hubspot

PLG automation tools

Job description

About Sleek

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give entrepreneurs time back to focus on growing their business and engaging with customers. With a surge in entrepreneurs globally, we are innovating in a highly lucrative space.

We operate three business segments:

• Corporate Secretary: Automating company incorporation, secretarial, filing, Nominee Director, mailroom, and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with approximately 5% market share of all new business incorporations.

• Accounting & Bookkeeping: Redefining accounting, bookkeeping, tax, and payroll with our proprietary SleekBooks ledger, AI tools, and exceptional customer service.

• FinTech Payments: Overcoming key challenges for entrepreneurs by offering digital banking services to new businesses.

Founded in 2017, Sleek now serves around 15,000 customers across Singapore, Hong Kong, Australia, and the UK. We employ approximately 450 staff with a startup mindset.

We have achieved over 70% compound annual growth in revenue over the past five years and have been recognized by The Financial Times, The Straits Times, Forbes, and LinkedIn as one of Asia's fastest-growing companies. Backed by world-class investors, we are on track to become one of the few cash flow-positive, tech-enabled unicorns based in Singapore.

Our work culture emphasizes humility and kindness, fostering a diverse and inclusive environment. We offer flexibility, including remote work options and flexible hours, competitive salaries, generous paid time off, and opportunities for personal growth through responsibilities, training, and innovation in AI.

Sleek is a certified B Corporation, committed to building a sustainable and inclusive economy. We have planted over 29,271 trees, saved 7 tons of paper, and aim to be carbon neutral by 2030.

About the role

We are seeking a data-driven and visionary Product Marketing Lead to spearhead our product-led growth (PLG) initiatives. Your mission is to drive the acquisition of 80 new clients within your first 6 months by aligning our product’s value proposition with user needs and optimizing the customer journey from awareness to revenue.

This high-impact, cross-functional role involves owning the strategy and execution of marketing programs that promote self-serve adoption, conversion, and customer expansion.

Key Responsibilities:

• Design and lead a product-led growth roadmap to drive user acquisition, activation, and monetization based on customer insights.
• Launch and promote user acquisition of 1-4 free products in adjacent territories, with upsell opportunities to core services.
• Develop go-to-market strategies for new features with a focus on rapid adoption and tangible outcomes.
• Collaborate with eCommerce, CRM, and Customer Journey teams to refine onboarding, messaging, and engagement.
• Lead go-to-market for new features: Create compelling messaging and plans to ensure successful adoption.
• Implement rapid A/B testing to maximize signups, trials, and upgrades.
• Monitor and improve PLG metrics such as CAC, TTV, trial conversion, and NPS.
• Build a plan to acquire 80 new clients within 6 months, including success milestones.
• Analyze user data to refine targeting and messaging.
• Report on PLG performance and insights weekly.

To succeed, you should have:

• 10+ years in B2B SaaS product marketing, with at least 2 years focused on PLG.
• A proven track record of driving growth and successful campaigns.
• Strong analytical skills, proficiency in tools like Tableau and Excel.
• Excellent storytelling and positioning abilities.
• Experience scaling products from early PMF to growth stage.
• Background in marketing to SMBs, startups, or digital-native clients.
• Familiarity with CRM (Hubspot), PLG stacks, and automation tools.

Behavioral attributes include ownership, humility, structured thinking, data-driven decision-making, and the ability to have tough conversations positively.

About the interview process

The process includes an introductory call, a career exploration and strengths assessment, and possibly additional stages, lasting up to 3 weeks depending on availability. Interviews may be conducted via video call or in person, based on location.