Product Marketing [Executive / Senior / Assistant Manager] - B2B / B2C

STAFFKING PTE LTD; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading company is seeking a motivated marketing professional to assist in planning and executing marketing initiatives across various business units. The role involves conducting market research, collaborating with agencies, and evaluating trade promotions to enhance product visibility and performance.

Benefits

Exciting Working Environment

Learning Opportunities

Attractive Remuneration Package

Qualifications

• Experience in Consumer Electronics or Business Equipment products.
• Capability to monitor market trends and analyze competitor activities.

Responsibilities

• Assist in planning and executing marketing plans.
• Conduct market research and analysis.
• Monitor effectiveness of trade promotions.

Skills

Market Research

Marketing Strategy

Analytical Skills

Education

Diploma in Business or Marketing

Job description

Job Highlights:

• Exciting Working Environment and Learning Opportunities

• Attractive Remuneration Package

• Monday - Friday

What is expected from you:

• Assist in the planning and execution of marketing plans tailored to specific business units to help achieve their objectives.

• Ensure timely briefing, production, and execution of all advertising and promotional activities, including both above-the-line and below-the-line campaigns such as in-store marketing materials, price adjustments, and new product launches.

• Conduct market research and analysis to identify target consumer segments, market trends, and monitor competitor activities.

• Perform regular store visits to assess product visibility, review competitor activity, and gather insights from retail partners.

• Monitor and evaluate the effectiveness of trade promotions, analyze return on investment (ROI), and provide recommendations for future improvements.

• Collaborate with creative and digital agencies on website and social media content updates, in-store visual merchandising, renovations, and ad-hoc marketing projects.

• Prepare and present reports on marketing activities, performance, and insights.

• Provide support for any ad-hoc activities or tasks as assigned.

What you need to have:

• Min. Diploma in Business or Marketingor equivalent

• Experience in Consumer Electronics products (E.g. TV, Refrigerator, Washing Machine etc.) OR;

• Experience in Business Equipment products (E.g. Interactive Whiteboard, Copier etc.)

To Apply, kindly click on the "APPLY NOW" button
We regret that only shortlisted candidates will be notified.
StaffKing Pte Ltd (20C0358) | Trance Teu (R1988522)