Product Marketing Executive (Digital Imaging)

sonyglobal; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangement

Comprehensive medical benefits

AWS and variable bonus

Special staff purchase rates

Flexible benefits

CSR time off for 1 day annually

Milestone gifts

Wellness activities

Curated training programmes

Job summary

Sony Electronics Singapore is seeking a dynamic Product Marketing professional to manage the full product life cycle and drive market share growth in Singapore. You will lead marketing campaigns, pricing strategies, and cross-functional initiatives across sales and product teams.

You should have a degree in Marketing/Business, at least 2 years in Sales/Marketing, and a passion for cinematography/videography content creation. Familiarity with Excel and PowerPoint is a plus.

Qualifications

• Good standard degree in Marketing/Business preferred.
• Minimum of 2 years in Sales/Marketing role.
• Strong interest in cinematography/videography/content creation.
• Experience with marketing campaigns and promotions is desirable.

Responsibilities

• Manage Product Life Cycle including launches in Singapore.
• Understand competitive landscape, pricing bands and market size.
• Analyze market trends, sales data and price analysis.
• Oversee full range of marketing activities in Singapore.
• Develop and execute effective marketing campaigns and promotions.
• Create ATL/BTL materials and manage budget, forecast and inventory.

Skills

Product marketing

Pricing strategy

Market analysis

Campaign management

Cross-functional collaboration

Cinematography interest

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

Excel

PowerPoint

Job description

We look for the risk-takers , the collaborators , the inspired and the inspirational . We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application . Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities .

We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics Singapore. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth.

What you will be doing:

• Manage Product Life Cycle that includes new product launch timing and product launch pricing in Singapore.
• Understanding competitive landscape and price bands, addressable market size and formulating a superior product portfolio as well as marketing strategies to ensure market share gains and increased profitability.
• Explore business opportunities by analyzing market trend, sales data and price analysis.
• Responsible for the full range of marketing activities in Singapore.
• Develop and execute effective marketing campaigns and promotions.
• Responsible for creation of ATL/ BTL materials.
• Responsible for sales budgeting, sales forecast, fund support and inventory management.
• Business expansion via channel analysis, account expansion programs & meeting distributors.
• Also be part of the B2B taskforce, supporting product demonstrations and solution proposals for corporate customers.

What you should have:

• Good standard Degree level education, preferably in Marketing/Business Studies.
• Minimum of 2 years in Sales/Marketing role preferred.
• A strong interest & passion in cinematography/videography/content creation.
• Past experience in/related to cinematography/videography industry preferred.
• Proficient in using standard Microsoft Office software packages.
• Familiarity with Excel functions (e.g. Pivot Table, etc.) preferred.
• Technical and software skills related to cinematography/videography/content creation.

What will help you succeed

• Passionate and willing to learn.
• Team player
• Ability to exercise influence over people.
• Be able to prioritize multiple demands simultaneously.
• Strong interpersonal and written communication skills, including ability to conduct presentations in public and addressing audiences regarding the presentation of analytics or capabilities of team members.
• Proven analytical ability with strong attention to detail.
• Self-starter, with ability to work under pressure and to meet deadlines.

Benefits you will have:

• Flexible work arrangement (because we understand Life happens)
• Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
• AWS and variable bonus
• Special staff purchase rates
• Flexible benefits (so you can claim for that staycay or gym membership you've been eyeing)
• Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
• Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
• Wellness activities to promote healthy lifestyles
• Curated training programmes to encourage continuous professional development.

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose - fill the world with emotion, through the power of creativity and technology.