Product Marketing & Customer Acquisition Executive

Sony Electronics Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangement

Medical benefits

AWS and variable bonus

Staff purchase rates

Flexible benefits

CSR time off

Milestone gifts

Wellness activities

Curated training programmes

Job summary

Sony Electronics Singapore is seeking a Product Marketing and CRM-focused professional to drive end-to-end product category management, including PSI planning, inventory control, launch readiness and promotional activities. You will collaborate with Demand Management, Distributor and Marketing teams to optimize stock levels and performance across Sony Stores and online channels.

The role emphasizes data-driven decision making, market analysis, and cross-functional execution of product launches

Qualifications

• 1-2 years’ relevant experience in Product Marketing would be an advantage.
• Bachelor’s degree, or equivalent, preferably in marketing/business or related field.
• Highly organised and detail-oriented with accuracy in managing PSI and data analysis.
• Proficient in interpreting and analysing data to derive insights, with Excel proficiency.

Responsibilities

• End-to-end management of assigned product categories including planning, PSI, inventory management, pricing and promotions.
• Coordinate product launches, campaigns, pricing strategies and GTM activities.
• Monitor CRM-driven campaigns, prospecting and conversion activities with KPI tracking and optimization.
• Analyse market trends, sales performance and consumer insights to identify growth opportunities.
• Oversee stock availability, supply risks and promotional mechanics across channels.
• Coordinate product loan management for reviews and events, ensuring timely return.

Skills

Analytical skills

Excel proficiency

PowerPoint

Education

Bachelor’s degree in marketing/business

Tools

Excel

PowerPoint

Job description

End-to-end management of assigned product categories, covering product planning, PSI and inventory management, sales and marketing activities, pricing and promotions, reporting, and day-to-day marketing operations. The role works closely with the Demand Management, Distributor and Marketing teams to drive business performance while maintaining healthy stock levels and operational execution.

1. Product & PSI Management/Stock Forecasting:

• Manage Purchase, Sales and Inventory (PSI) planning for assigned product categories, including Xperia mobile phones, PlayStation, REON and other assigned category initiatives, to support sales targets and healthy inventory levels.
• Work closely with the Demand Management team to monitor product availability, incoming supply and inventory levels. Highlight potential stock shortages, excess inventory and supply risks.

2. Marketing & Demand Generation:

Develop and execute marketing and sales strategies, launch and sales campaigns, and other marketing initiatives to drive product demand, customer engagement and sales performance across Sony Stores, Sony Store Online and other direct channels.

3. Market & Consumer Analysis:

Conduct market research and analyse sales performance, competitive activities and consumer trends to identify opportunities for product positioning, differentiation and business growth.

4. Product Launch & Campaign Planning:

• Coordinate product launch readiness across relevant systems and channels, including product master information, pricing registration, SKU activation and discontinuation, product page validation and post-launch content accuracy.
• Collaborate with cross-functional teams to plan and execute product launches, promotional campaigns, pricing strategies and other go-to-market activities.

5. DTC Performance Management:

Monitor direct-channel sales, traffic, conversion, inventory and campaign performance, and recommend timely corrective actions to achieve product and business targets.

6. Promotion and Pricing Administration:

Plan, prepare and update promotion memos, including product pricing, promotional mechanics, campaign periods and participating models. Ensure all information is accurate and communicated to relevant stakeholders in a timely manner.

7. Product Loan Management:

Coordinate product loan requests for media reviews, events, demonstrations, internal requirements and other marketing activities. Maintain accurate loan records and follow up on the timely return and condition of products.

Customer Acquisition

Manage and execute end-to-end CRM strategies for new member acquisition and sales conversion, working with the retention specialist and cross-functional stakeholders to develop personalised, data-driven campaigns. The role covers prospecting, automated campaign execution, omnichannel optimisation, performance analysis and continuous improvement, requiring strong analytical skills, digital fluency and a customer-centric mindset.

1. Develop CRM activities for new member acquisition and conversion & KPI ownership:

• Oversee the entire process, from planning and execution to optimisation, reporting and sharing insights derived from campaigns and experiments.
• Support the development of annual customer acquisition priorities, targets and KPIs, and monitor performance against plan with clear recommendations and corrective actions.

2. Lead generation and collaboration:

• Collaborate with the retention specialist to identify key data points essential for understanding new customers' interests and personas.
• Ensure required customer data points are captured, synchronised and usable across My Sony and other Sony system platforms.
• Integrate these data points into the Customer Data Platform (CDP) in collaboration with the regional team.
• Utilise existing roadshows, campaigns, Sony-owned sites and social media platforms to introduce new customer acquisition plans.
• Explore collaboration opportunities with external parties for enhanced customer acquisition and conversion.

3. Prospecting and campaign execution:

• Collaborate with the Marketing Communications team to identify and prioritise opportunities for personalised content and offers.
• Work with product managers to introduce audience-specific conversion mechanics.
• Configure or coordinate EDMs, audience segments, loyalty vouchers, points promotions, exclusions and automated journeys.
• Implement omnichannel marketing strategies by identifying key touchpoints and continuously improving the customer experience.
• Design and implement automated campaigns to enhance new customer engagement and conversion. Drive first-purchase conversion.

4. Data analysis:

• Analyse campaign performance, providing concrete learnings and recommendations for future improvements.
• Deliver timely and accurate KPI reporting on a monthly basis.
• Explore the use of digital optimisation tools to enhance current workflows and practices
• Utilise data analytics tools for effective performance tracking.

6. System Improvement and Troubleshooting:

Work with local and regional stakeholders to improve CRM processes, conduct testing and resolve customer-impacting issues relating to registration, campaign communications, vouchers and rewards.

What you should have

• 1-2 years’ relevant experience in Product Marketing field would be an advantage
• Bachelor’s degree, or equivalent, preferably in marketing/business or a related field
• Highly organised and detail-oriented, with a strong emphasis on accuracy in managing PSI and data analysis.
• Proficient in interpreting and analysing data to derive meaningful insights, with proficiency in Excel for managing PSI, conducting market research and analysing sales performance.
• Strong project management skills to coordinate product launches, marketing and ensure timely execution of tasks across multiple stakeholders.
• Excellent communication and interpersonal skills to collaborate with internal teams and external partners.
• Able to work independently while collaborating effectively with cross-functional teams.
• Understanding of consumer behaviour preferably in the consumer electronics industry, with a focus on both traditional retail and e-commerce channels.
• Understanding of CRM, Digital Marketing, E-Commerce tools, and data analytics tools.
• Intermediate proficiency in Microsoft Excel and PowerPoint.

What will help you succeed

• Proactive mindset and ability to take ownership of projects spanning both product marketing and customer acquisition campaigns.
• Customer-centric mindset in planning and evaluating campaigns for enhanced customer engagement.
• Strong analytical skills to interpret market data and derive actionable insights for decision-making.
• Results-oriented approach with a focus on driving measurable outcomes and achieving business objectives.

Benefits you will have

• Flexible work arrangement (because we understand Life happens)
• Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
• AWS and variable bonus
• Special staff purchase rates
• Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)
• Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
• Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
• Wellness activities to promote healthy lifestyles
• Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.