Product Marketing (Consumer Electronics)

JAC Recruitment Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading multinational electronics brand is looking for a Product Marketing Specialist to enhance product visibility across Southeast Asia. This role focuses on developing marketing strategies, working closely with sales and product teams to create compelling narratives, and analyzing campaign effectiveness to optimize marketing efforts.

Benefits

Competitive salary and benefits package

Opportunities for regional exposure

Collaborative, innovative work environment

Qualifications

• 3–5 years of experience in product marketing, preferably in electronics or tech.
• Strong understanding of marketing strategy and customer segmentation.
• Excellent communication and storytelling skills.

Responsibilities

• Develop and execute product marketing plans for consumer electronics and business solutions.
• Conduct market research and competitor analysis.
• Create marketing collateral and analyze campaign performance.

Skills

Marketing strategy

Product lifecycle

Customer segmentation

Communication

Digital marketing

Creativity

Tools

Digital marketing tools

Job description

Product Marketing Specialist – Consumer Electronics & B2B Solutions

Are you a creative marketer with a passion for technology and innovation? A leading multinational electronics brand is seeking a Product Marketing Specialist to drive go-to-market strategies and elevate product visibility across Southeast Asia.

Location: Singapore
Employment Type: Full-Time
Industry: Consumer Electronics, B2B Technology Solutions

About the Role

As a Product Marketing Specialist, you will be the voice of the product—translating technical features into compelling value propositions. You’ll work closely with regional sales, product, and communications teams to develop marketing strategies that resonate with both B2C and B2B audiences.

Key Responsibilities

• Develop and execute product marketing plans for consumer electronics and business solutions.
• Conduct market research and competitor analysis to inform positioning and messaging.
• Collaborate with product managers to craft compelling product narratives and launch strategies.
• Create marketing collateral, sales tools, and digital content to support campaigns.

• Analyze campaign performance and customer insights to optimize marketing efforts.

What You Bring

• 3–5 years of experience in product marketing, preferably in electronics or tech.
• Strong understanding of marketing strategy, product lifecycle, and customer segmentation.
• Excellent communication and storytelling skills.
• Proficiency in digital marketing tools and platforms.
• A proactive, detail-oriented mindset with a flair for creativity.

Why Apply?

• Be part of a globally recognized brand with a legacy of innovation.
• Work in a collaborative, forward-thinking environment.
• Competitive salary and benefits package.
• Opportunities for regional exposure and career advancement.

JAC Recruitment Pte. Ltd.
EA Licence Number: 90C3026
Personnel Registration Number: R22105188

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