Product Manager, Skincare

Pierre Fabre Laboratories; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in the skincare industry is seeking a Skincare Product Manager to develop and manage skincare products in Singapore. The successful candidate will formulate strategies, oversee launches, and collaborate across functions to drive brand growth. This role demands strong analytical and leadership skills, with a focus on market insights and data-driven decision-making.

Qualifications

• Minimum 6+ years of experience in product management in FMCG or skincare.
• Strong knowledge of data-driven marketing and digital strategies.
• Creative, innovative, and excellent leadership skills.

Responsibilities

• Formulate and validate product plans with the Country Marketing Director.
• Manage product commercialization and pricing strategy.
• Develop and execute 360° launch campaigns.

Skills

Product Management

Market Analysis

Data-Driven Marketing

Stakeholder Management

Creative Thinking

Analytical Skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

GENERAL MISSION OF THE POSITION

The Skincare Product Manager plays a strategic and executional role in developing, launching, and managing skincare products to drive brand growth within Singapore’s competitive skincare market, supporting the Country Marketing Director. This position is responsible for formulating product strategies, overseeing product performance, and ensuring successful execution of launches and lifecycle management. The role also involves cross-functional collaboration to drive market share, consumer engagement, and revenue growth.

MAIN RESPONSIBILITIES

1. Product Strategy & Market Growth

• Formulate and validate product plans and strategies with the Country Marketing Director, ensuring alignment with HQ’s strategic vision (portfolio, distribution channels, product rationalization).
• Manage product commercialization, including portfolio selection, pricing strategy, and distribution channels with a focus on sell-in, sell-out, EBIT, and margin optimization.
• Ensure product positioning and messaging consistency across marketing, merchandising, and communication tools.
• Share and align product plans at the regional level to drive cohesive execution.

2. Forecasting & Commercial Planning

• Assist in overseeing and managing demand forecasting in collaboration with commercial, supply chain, and finance teams.
• Analyze sales trends, consumer behavior, and inventory data to make strategic decisions that support product profitability and sales growth.
• Update forecasts based on market demand, seasonality, and competitive movements.

3. Market Insights & Data-Driven Strategy

• Utilize data analytics, market research, and competitor intelligence to identify trends, pricing strategies, and growth opportunities.
• Conduct market trend analysis and competitive benchmarking to refine product strategies.
• Generate reports using market data providers (Nielsen, Brand IQ, etc.) to analyze business performance and recommend strategic optimizations.

4. Product Launches & Activation

• Develop and execute 360° launch campaigns (digital, retail, influencer, and trade activations) to strengthen product awareness and drive conversions.
• Lead offline marketing initiatives, collaborations, and sponsorships that align with product objectives.
• Oversee loyalty programs focused on customer engagement and retention via EDM, SMS, and personalized marketing.
• Partner with research firms to conduct consumer surveys and product health studies to refine strategies.

5. Partnerships & Stakeholder Management

• Identify and cultivate strategic partnerships and sponsorships to expand product reach.
• Work closely with internal cross-functional teams (sales, regulatory, medical, trade, digital) and external partners (KOLs, dermatologists, media agencies) to ensure successful product execution.
• Manage relationships with external agencies for campaign execution, PR strategies, and digital engagement.

6. Performance Analysis & Continuous Improvement

• Define and monitor key performance indicators (KPIs) such as market share growth, sell-out performance, campaign ROI, and consumer engagement.
• Conduct post-launch analyses to derive insights and optimize future efforts.
• Compile best practices from local and regional skincare & haircare product initiatives and share insights to enhance execution strategies.

7. Ad-hoc Product Initiatives & Special Projects

• Support the execution of oral care product initiatives and congresses when required.
• Attend and represent the product at regional and global marketing meetings to drive best practice sharing and strategic alignment.

Key Competencies and Qualities

• Minimum 6+ years of experience in product management, brand management, or marketing within the FMCG, beauty, or skincare industry.
• Experience in derma skincare is a strong advantage.
• Proven success in product growth, launch execution, and increasing market share.
• Strong knowledge of data-driven marketing, digital strategies, and consumer insights.
• Excellent cross-functional team leadership and stakeholder management skills.
• Strong analytical, commercial acumen, and strategic thinking capabilities.
• Bachelor’s degree in Marketing, Business, or a related field.
• Creative & innovative with good judgment about which creative ideas and suggestions will work.
• Constant and consistent performer; steadfastly pushes self for results. Self-motivated with a strong willingness to achieve goals in a competitive environment.
• Able to effectively cope with changes and shift gears comfortably; strong ability to decide and act without having the total picture; comfortable in measuring and handling risks and uncertainties.
• Enthusiastic communicator and a team player.
• Excellent numerical and analytical skills.
• Strong interest and understanding in Skincare & Haircare industries.