Product Manager - Community Strategy

Binance; Singapore; Hybrid; SGD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive salary and benefits

Work-from-home arrangement

Job summary

Binance is seeking a seasoned product strategist to lead the community content product strategy for Square. You will own ranking, distribution, and recommendations to drive engagement and retention across a large content ecosystem.

Collaborate with cross‑functional teams to align on short‑term milestones and long‑term roadmaps, leveraging data to optimize content quality and user growth. This role offers autonomy in a fast‑paced, innovative environment.

Qualifications

• 3–8 years of experience in strategy products, community products, or content ecosystems.
• Hands‑on experience with post ranking, content recommendation, user retention, or content‑driven growth.
• Strong strategic thinking with the ability to balance short‑term execution and long‑term platform development.
• Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
• Excellent communication and cross‑functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Skills

Strategy products

Community products

Content ecosystems

Post ranking

Content recommendation

User retention

Growth strategies

Analytical thinking

Cross-functional collaboration

Roadmapping

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Requirements

• 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
• Hands‑on experience with post ranking, content recommendation, user retention, or content‑driven growth.
• Strong strategic thinking with the ability to balance short‑term execution and long‑term platform development.
• Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
• Excellent communication and cross‑functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.