Product Manager / Assistant Manager – Digital Strategy

KFC SINGAPORE; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading fast-food brand in Singapore is seeking a Digital Product Owner to shape and scale their digital experiences. The role involves driving cross-functional execution, improving customer satisfaction through data, and turning business goals into actionable product roadmaps. Ideal candidates will have 3-7 years of experience in product management and a strong analytical mindset. Join a fast-moving culture and impact millions of customers.

Benefits

Ownership and visibility in projects

Career growth opportunities

Fast-paced and data-informed culture

Qualifications

• 3–7 years’ experience in product management or e-commerce/digital platforms.
• Proven track record of shipping consumer-facing features.
• Strong analytical skills: defining metrics and running experiments.

Responsibilities

• Turn business goals into product roadmaps and measurable impact.
• Drive execution with cross-functional teams.
• Improve customer acquisition and satisfaction using data.

Skills

Data-driven decision making

Collaboration

Analytical mindset

Problem-solving

Tools

SQL

Tableau

Power BI

Job description

Product Manager / Assistant Manager – Digital Strategy (KFC Singapore)

Reports to: Senior Manager, Digital Strategy (Marketing)

Data-driven. Customer-obsessed. Product-powered. Be part of KFC’s digital future.

We’re looking for a data-driven Digital Product Owner to shape and scale KFC’s first-party digital experiences — from app & web ordering to loyalty, promotions, analytics, and customer service tools.

This role sits at the intersection of marketing, product, and technology, perfect for someone who makes decisions backed by numbers, not just gut feel.

What You’ll Do

• Turn business goals into product roadmaps, OKRs, and measurable impact.
• Drive cross-functional execution with Marketing, IT, Operations, and vendors.
• Use data, CRM, and experimentation to improve acquisition, retention, and customer satisfaction.
• Solve recurring customer pain points (failed payments, promo issues, unclear order status).
• Ensure compliance with data privacy, security, and brand standards.

What We’re Looking For

• 3–7 years’ experience in product management, growth, or e-commerce/digital platforms.
• Proven track record shipping consumer-facing features end-to-end.
• Strong analytical mindset: defining metrics, reading dashboards, running experiments.
• Familiarity with SQL/Tableau/Power BI a plus.
• Collaborative communicator with bias to action, pragmatic problem-solving, and crisp documentation.

Why Join Us

Shape KFC’s digital future, impacting millions of customers.

Fast-moving, data-informed, and experiment-friendly culture.

Ownership, visibility, and career growth in a global brand.

How to Apply

Only shortlisted candidates will be notified.

Please send your CV plus a short note on a digital product/feature you launched, your role, and the measurable outcome achieved.