Product Manager

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global beauty company in Singapore is seeking a marketing professional to orchestrate product launches and drive growth for pillar products in Travel Retail. Candidates should have a background in business or marketing, with at least 5 years of experience in the beauty industry and strong analytical skills.

Qualifications

• Minimum 5 years of experience in marketing and brand management.
• In-depth knowledge of beauty products and categories.
• Experienced in market data analysis.

Responsibilities

• Orchestrate launches and push growth of pillar products.
• Collect and analyze consumer and market insights.
• Drive new product launches in Travel Retail Asia Pacific.

Skills

Market & Consumer Insight

Brand Development

Activation Excellence

Collaborative Leadership

Education

University degree in Business or Marketing

Job description

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer

expertise, to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management

• Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific

• Implement new product launches on time in full and strive to maintain growth on pillar products

• Propose and implement promotional and trade marketing plan for product(s)

• Manage PPP budget for product(s) to maximize ROI

• Ensure sales forecast accuracy for demand planning

• Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines

• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

• Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives

Key Skills:

Market & Consumer Insight

• Identifies market drivers

• Translates trends and consumer knowledge into meaningful insights

Brand Development

• Thinks brand strategy

• Imagines disruptive products & services

• Develops integrated campaigns that work

• Integrates retail & shopper expertise

Activation Excellence

• Delivers excellence with agility and rigor

• Integrates sustainable, business consciousness

Collaborative Leadership

• Creates collaboration for bigger success

• Shares & leverages best practices

Requirements:

• University graduated or above, preferable in Business, Marketing or related discipline

• Minimum 5 years of experience

• In-depth knowledge of beauty products/categories

• Experienced in research and market data analysis

• Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers

• Good Financial Sense and good understanding of luxury service industry

• Willing to learn, goal-oriented, able to work under pressure

• Good communication and interpersonal skills