Product Manager

HELLO ELLO PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A growing tech startup in Singapore is looking for a skilled Product Manager to guide the development and execution of their product line. You will play a crucial role in defining product strategy, conducting user research, and collaborating with cross-functional teams to ensure the product meets market needs and delivers business impact. The ideal candidate will have a strong background in product management and a passion for innovation.

Responsibilities

• Collaborate with the Product Owner and Design Team to prioritize roadmap items.
• Specify acceptance criteria and success metrics for tasks.
• Conduct competitive benchmarking and stay updated on industry trends.
• Translate vision into actionable product strategies.
• Define and track KPIs for product performance.
• Partner with Marketing and Sales for feature launches.

Job description

ELLO Product Manager Responsibilities

The Product Manager bridges vision with execution to ensure ELLO builds the right product that resonates with the market and delivers business impact.

Execution & Delivery

• Collaborate closely with the Product Owner (Founder) and Design Team to define and prioritize roadmap items.
• Write clear and structured tickets, defining the “what” and the “why” for each task.
• Specify acceptance criteria and success metrics, assign priority and effort levels, and attach supporting materials (Figma links, screenshots, videos, documents).
• Ensure clear structuring: epics → stories → sub-tasks.
• Host sprint planning with engineers, QA, and designers; review and prioritize backlog; address blockers; discuss feasibility and dependencies; set sprint goals and outcomes.
• Groom the product backlog regularly with the team.
• Manage A/B test planning: define experiment hypotheses, control and variant groups, and present findings and next steps to the team.

Market & User Research

• Conduct competitive benchmarking against smart home and AI camera players.
• Stay updated on industry trends (AI, computer vision, smart home standards, consumer privacy).
• Run customer discovery activities: interviews with core target audience (e.g., mothers, families, pet owners) and surveys with structured feedback collection.
• Monitor competitor launches, pricing, and positioning.

Product Strategy & Alignment

• Translate ELLO’s vision into actionable product strategies.
• Define and maintain user personas and customer journeys.
• Prioritize roadmap items based on business value (user adoption, revenue potential, retention, differentiation).
• Align roadmap with go-to-market strategy (crowdfunding launch, investor milestones, retail readiness).
• Ensure features resonate with real user needs, not just technical possibilities.

Metrics & Analytics

• Define and track KPIs at both product and business levels: activation (onboarding), engagement (chat interactions, daily/weekly usage), retention (churn, subscriptions), and reduction in false alerts/noise.
• Use analytics to validate roadmap decisions and A/B test outcomes.
• Share key metrics in sprint reviews and stakeholder updates.

Cross-Functional Collaboration

• Partner with Marketing for product positioning, feature launches, and storytelling.
• Work with Sales/Partnerships to ensure feature sets meet partner requirements.
• Support Customer Success/Support with training materials, FAQs, and product updates.
• Maintain consistent communication between all teams to ensure alignment.

Feedback & Continuous Improvement

• Own beta testing programs and early adopter feedback loops.
• Collect, triage, and prioritize feature requests and bug reports.
• Translate feedback into backlog items and roadmap adjustments.
• Ensure every release has a post-mortem review (what worked, what didn’t, what’s next).

Long-Term Strategic Ownership

• Maintain a 3–6–12 month roadmap, balancing quick wins and long-term bets.
• Work with the founder on investor-facing updates tied to product milestones.
• Explore adjacent opportunities (Matter integration, smart home interoperability, subscription growth).
• Continuously validate that ELLO’s product direction stays ahead of evolving market needs.

Outcome

The PM ensures ELLO builds the right product, the right way, at the right time.