Product Manager

K-TALYST PTE. LTD.; Serangoon Garden Circus; On-site; SGD 70,000 - 90,000; Full time

Job summary

A tech startup in Singapore is seeking a Product & Brand Manager to oversee a new consumer tech product launch. The successful candidate will manage brand identity, marketing strategy, and sales operations, and is expected to have 3–5 years of relevant experience. This full-time position requires strong leadership, marketing expertise, and an entrepreneurial mindset.

Qualifications

• 3–5+ years in product, brand, or marketing roles.
• Strong grasp of social media marketing and customer engagement.
• Ability to think strategically and execute tactically.

Responsibilities

• Lead the go-to-market and launch roadmap.
• Manage brand narrative, digital presence, and campaign performance.
• Oversee sales operations and customer experience.

Skills

Product management

Brand marketing

Social media marketing

Customer engagement

Strategic thinking

Entrepreneurial mindset

Job description

Product & Brand Manager (Consumer Home Tech Launch)

We’re building something new — a branded consumer tech product developed entirely in-house, designed for everyday use, and positioned for mass market adoption. Backed by our existing operations, logistics, and fulfilment team, this launch needs one capable leader to take full ownership of execution. (Non-Medical Department)

As Product & Brand Manager, you’ll oversee everything: brand identity, marketing strategy, social media execution, sales channel rollout, and post-launch optimisation. You’ll work with our internal resources — but you’re the driving force who holds the entire project together. You’ll be expected to hit the ground running, align team efforts, and turn this product into a real, profitable business.

Key Responsibilities:

• Lead the go-to-market and launch roadmap
• Manage brand narrative, digital presence, and campaign performance
• Oversee sales operations and customer experience
• Track metrics, respond fast, and iterate for results

Ideal Candidate:

• 3–5+ years in product, brand, or marketing roles (consumer tech/FMCG a bonus)
• Strong grasp of social media marketing, customer engagement, and digital funnels
• Able to think strategically and execute tactically — no ivory tower thinkers
• Entrepreneurial mindset, high ownership, thrives under pressure
• Good network with existing Renovation Companies
• Bonus: experience with hardware, home devices, or smart tech

This is a full-time, in-office role based in Singapore.