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A leading company in medical technology seeks a Marketing Manager to drive the marketing strategies for their stent and catheter products. The role involves collaborating with country teams in the Asia Pacific region to enhance product visibility and sales, requiring strong interpersonal skills and a solid background in interventional cardiology marketing.
In this role, you will be reporting directly to and work closely with the Marketing Director to develop and implement marketing strategies, programs and plans to meet and exceed financial objectives. He/she will work with the Marketing / Product Specialist in each country for overall product marketing of Biosensors portfolio products within the Asia Pacific region, ensuring key marketing support is provided at country level.
Responsibilities
Deliver overall Marketing product positioning, messaging, clinical data, at country and hospital level to drive sales of the Biosensors stent and dilatation catheter portfolio and 3rd party products.
Managing the Product Life Cycle that includes the business case development, launch and marketing plans, and programs aligned with the countries strategies.
Strengthen the implementation and executions of marketing events and workshops through close team work with regional country managers, sales team as well as to train internal customers on product features and benefits and to conduct post market follow up and analysis.
Conceptualize and prepare marketing materials and training materials; conduct training to the sales team and distributors to equip them with knowledge of selling features and functionality of the products.
Perform analysis of market data research to understand market trends, pricing, market dynamics and positioning.
Understand the clinical environment to be able to deliver product messaging in line with the overall strategic direction.
Work closely with Clinical team to support regional/local registries.
Spend significant time working with Biosensors country sales teams and understanding regions, hospitals and market differences in each country and provide clear support to achieve revenue goals.
Develop effective sales tools to support the sales team and also to coach local sales teams in aligning sales messaging and executing tactical sales activities.
Build and maintain working relationships with key opinion leaders to facilitate Biosensors market entry, early DOH approval and reimbursement approval in regulated countries.
Ensure all marketing expenses are used appropriately with best leverage and not exceeding the given budget.
Requirements
Degree in Science, Biotechnology or any other related disciplines
Minimum of 5 years sales and marketing experience in Interventional cardiology or related field
Proven ability to deliver key messaging on a product and clinical basis to internal and external stakeholders
Excellent interpersonal and communication/presentation skills
Understanding of clinical data and its interpretation to present to internal and external stakeholders
Adaptable and able to work with colleagues and customers from Southeast Asia region and culture sensitive
Strong analytic marketing knowledge and sales support
Highly organized and result oriented, effectively utilizes time and stay on top of shifting priorities
Effective Project Manager, able to keep projects on schedule while performing additional unrelated tasks
Excellent knowledge of MS Office