Lead the traffic growth PM team and in charge of internal traffic growth and off-site growth.
Identify user growth opportunities across different lifecycle stages and segmented user tiers by data insights, and recommend high-conversion products such as bots or tailored solutions for diverse user needs.
Analyze the transformation path of user behavior, work closely with the design team, continuously optimize the front-end page interactions and visual experience, and be responsible for conversion results.
Fully leverage site-wide traffic by optimizing user acquisition, conversion, and retention strategies to enhance traffic efficiency and design scalable mid-to-long-term solutions.
Stay attuned to growth best practices, conduct user research and competitive analysis, and explore innovative approaches in traffic engagement strategies, campaign design, and contextual user outreach.
Collaborate with cross-functional teams to define, launch, and scale mission-critical growth initiatives from ideation to execution, prioritizing resources to deliver holistic solutions aligned with business goals.
Demonstrate strong project management skills by clearly defining project scope and requirements. Proactively track timelines, progress, and deliverables, ensuring effective stakeholder coordination and delivering impactful results on time and with high quality.